Okay, so we recently made the news. Only this time, it was for more than just our radio ratings. 

We believe in good local radio so much that we bought the company, as explained by BoiseDev here.

That’s right, 100% employee ownership. And we wanted to celebrate what has allowed us to achieve this - businesses just like yours! And we figured what better way to celebrate than a Client Appreciation Sale. Here’s the scoop:

Advertising Your Small Business Doesn’t Get Better Than This

For a very limited time, we’re offering crazy good rates to advertise on all eight of our top-rated stations. Through the month of October, you can lock in great prices that are good for all of 2023. Meaning, if you want three, six, or even twelve months to ensure you get your business’ message heard, Iliad Media Group has got you covered.

Oh, and we’re not being vague when we say top-rated. Even The Idaho Statesman covered our most recent, massive ratings success. Are we bragging? Maybe a little.

Before we get to these crazy good rates, let’s break down all that you get with them:

• High impact schedule on our top rated stations.

• Monthly or quarterly audio production to align with your current and upcoming business initiatives.

• Being heard on broadcast radio, plus station apps, Alexa & Google Home devices, and Listen Boise.

• Monthly reports detailing campaign impact on website traffic.

• Quarterly review meetings to plan messaging and optimizations for the upcoming quarter.

AND MORE! But first, here are deeper details to get your business heard by the most listeners in the Treasure Valley. You can look forward to some discounts being as much as 50% off! Also, be sure to pay close attention to some of the demographic info we’ve also included about our listeners; odds are some of it will be mighty relevant to your pursuit of increased business sales. Let’s go!

EDITOR’S NOTE: The sale has ended in 2022. However, we still offer crazy good rates to make your message heard by the most engaged listeners, on Boise’s best stations. And it’s as simple as ever to get started.

Sale Station Breakdown

KSRV BOB 96.1 FM - Adult Hits 

96.1 Bob FM is Boise’s favorite at-work station that really does play anything! Listeners love Bob’s huge playlist, his witty sense of humor, and his commitment to the local community. Live, local morning team Rick & Carly are deeply involved with local charities, and every dollar advertisers spend on 96.1 Bob FM stays right here in the Treasure Valley. We give away cash and prizes to local listeners, who in turn spend their money at your store or business.

Key Audience Insights:

• Reaches 72,300 Treasure Valley adults listening 4½ hours each week.

• 82% are homeowners 

• 92% are age 25+

• 52% earn $75,000+
  
  

KWYD WILD 101.1 FM - Rhythmic Top 40  

Wild 101 is the Treasure Valley’s hottest music station! People have more access to music than ever before, and we are on top of what’s trending. If it’s cool or something that everyone is talking about, so is Wild 101. From Boise State football games, to the downtown nightlife, and of course the local music scene, that’s where you’ll find our on-air team hanging out. Wild 101 brings trending styles and high energy to your advertising.

Key Audience Insights:

• Reaches 44,700 Treasure Valley adults listening 3½ hours each week.

• 69% are homeowners 

• 60% earn $75,000+

• 48% have children 12+
  
  

KQBL 101.9 FM The Bull - Country  

101.9 The Bull is Boise’s #1 radio station! We have more listeners because we play the music more country fans want to hear. Our live, local on-air team loves to get involved in the community and find ways to give back. This connection to our community creates brand loyalty and listeners who tune in all day long. 101.9 The Bull brings value to advertisers by presenting your message to a super-sized fan base that trusts this station above all others.

Key Audience Insights:

• Reaches 86,100 Treasure Valley adults listening 6 3/4 hours each week.

• 78% are homeowners 

• 89% are age 25+

• 41% earn $75k+
  
  

KZMG MY 102.7 FM - Hot Adult Contemporary  

My 102.7 is the Treasure Valley’s fun, feel good music station that the whole family enjoys! It’s also home to Boise’s #1 morning show Joey & Lauren. Authentic and real personalities. Your favorite music. The best contests and prizes with only local winners. My 102.7 is the station listeners turn on in the morning and leave on all day. Advertisers can feel confident you’ll get the results you’re looking for – and always be treated like a friend.

Key Audience Insights:

• Reaches 63,400 Treasure Valley adults listening 4 hours each week.

• 80% are homeowners 

• 59% are female

• 47% have children 12+
  
  

KKOO 101.5 KOOL FM / 1380 AM - Oldies  

101.5 KOOL FM plays the greatest music ever recorded! Our “Pop, Soul, and Rock & Roll” philosophy spans the biggest hits of the ‘60s, ‘70s and early ‘80s. Songs that bring back special memories of growing up, listening with your friends or parents as you rode around in a car, brought to you by beloved local personalities KJ Mac and Bryan Gregory. With disposable income to spend, 101.5 KOOL FM listeners are prime for what you’re selling.

Key Audience Insights:

• Reaches 31,400 Treasure Valley adults listening 2 1/2 hours each week.

• 81% are homeowners 

• 86% are age 35+

• 37% earn $75k+
  
  

KQBL-HD3 96.5 The Alternative - Alternative Rock  

96.5 The Alternative is the favorite station you didn’t know you needed! We play today’s modern rock and indie music, coupled with a perfect balance of classic ‘90s and early 2000s alternative hits. There’s nothing quite like it in Boise, or anywhere else – and listeners love it. 96.5 The Alternative excels at reinforcing established brands. It’s also a fantastic place to introduce new products and up-and-coming events around town.

Key Audience Insights:

• Reaches 35,900 Treasure Valley adults listening 5 3/4 hours each week.

• 66% are homeowners 

• 88% are age 25+

• 64% earn $75k+
  
  

KQBL-HD2 I-Rock 99.1 FM - Active Rock  

99.1 I-Rock is the Treasure Valley’s pure rock station, playing active rock hits from the ‘90s to today! We play familiar music from bands with large followings. No jocks to talk about anything. Just all rock all the time. Plus free concert tickets and swag for our growing Boise listenership. A local favorite with event promoters and concert venues looking to sell a lot of tickets, 99.1 I-Rock delivers high impact at a rockin’ great price.

Key Audience Insights:

• Reaches 26,000 Treasure Valley adults listening 3 1/4 hours each week.

• 77% are homeowners 

• 60% are male

• 55% earn $75k+
  
  

KSRV-HD2 Fox Sports Boise 99.9 FM - Sports Talk

99.9 Fox Sports Boise is the newest sports station in the Treasure Valley with the best sports coverage anywhere! We broadcast the industry leading programming of Fox Sports Radio, providing our local listeners access to national sports talk favorites Dan Patrick, Colin Cowherd, Doug Gottlieb and more. Great followings. Great potential. Great value. Tap into new customers and grow your business by joining the conversations on 99.9 Fox Sports Boise.

Key Audience Insights:

• Reaches 3,500 Treasure Valley adults listening 2 1/2 hours each week.

• 65% are homeowners 

• 56% are male

• 44% earn $75k+

The Best Boise Radio Advertising, Delivered at the Best Rates

Why are we doing this? Gratitude is a part of it, sure. But we believe in the power of good local radio so much, we want to make you a believer too. Not to mention, help you succeed just as we have for so many other Treasure Valley businesses

If you want to get more customers into your business, more attendees to your event, or more employees hired, then you need to get your message heard by our listeners. It's that simple, because more people are listening to Iliad Media Group stations than any others. In fact, we are #1 in ratings for six straight years*. At any given time, 62% of all Treasure Valley commercial listeners are tuned into one of our 8 stations**. 

And let’s not forget, we’re local, independent, know the market best, and always do the right thing for our advertisers—why wouldn’t we, we own the place. 

So, get a copy of the sale guide. Let’s keep your business and our local economy growing. But you have to hurry, inventory is going fast.

Interested in advertising with Iliad Media Group?

Click the button below, fill the form, and we’ll send you the best rates around.

* Nielsen SP22 FA21 P25-54 M-Su 6a-12a Avg Share

** Nielsen SP22 FA21 P12+ M-Su 6a-12p TSA; Cluster cume of 402,700