“It’s not great. It just happened to be first”.

It wasn’t just that this friend thought radio has only succeeded because it was “first”. It was the confidence behind his thought, the certainty that no inherent qualities of the medium had anything to do with why it’s been a fixture in communities, and entertainment, for over a century. 

Yes, radio came before television, social media, pay-per-click and just about every form of advertising we know today. And sure, that’s an advantage. But how did MySpace fare? The shekel was the first form of currency used. Can you still fill up the tank with it?

Nothing lasts for so long, that doesn’t intrinsically hold deep value. In the case of radio, there’s five reasons why its power is unique, and even still in 2023, here to stay. And weirdly enough, they form its namesake’s acronym. So, enjoy the five best advertising qualities of radio. And better yet, if you want to personally take advantage of them, there’s no time like the present thanks to our can’t-miss Client Appreciation Sale. With absurdly discounted rates to advertise on the stations Idahoans love the most, it’s never been easier to be heard. A lot.

R is for Reach

Lamborghinis are wonderful. They’re a sight to behold, a thrill to drive, and an excellent opportunity to prove you can spell better than your friend.

What are Lambos not? Great things to advertise on. They’re practically nowhere to be found, and thus their reach is miniscule at best.

In the realm of advertising, Lambos are polar opposites to radio, which is everywhere. The reach of the airwaves has been stellar since its inception, and despite misinformed thoughts that it’s dying, continues to be as reliable as ever.

Recent Nielsen studies showed that radio still reaches 93% of the American population. Narrow that demographic to those over 50 years of age (said another way, those often with more money), and you’re looking at a whopping 98%.

And particularly for local radio, reach becomes more impactful because consumers regard the businesses as, essentially, neighbors. And they are. Think of reach + local radio, as quantity and quality simultaneously increasing.

A is for Accessibility

Ever tried scrolling through your social feed while doing squats? What about reading a magazine while driving? Television during studying?

A significant reason radio’s reach is unparalleled, is how accessible it is; especially given how well it's adapted to our era of smart devices, digital assistants, and so on.

Businesses can take comfort knowing that when they advertise on the right radio stations, their message will be heard by their target consumers, just about everywhere they go. It’s a goldmine of engagement, one that picks up more steam as compelling ad campaigns cement themselves in listeners’ memories. Speaking of the right stations and target consumers…

D is for Demographics

It’s easy to waste money when advertising. Bloated budgets for television ads. Exorbitant rates for pay-per-click advertising that are difficult to track and often lack in quality what they may possess in quality. Social media costs that end up yielding more chats with bots than humans.

At its core, wasteful advertising occurs due to a lack of precision. Precision that only radio can bring, in terms of prospective customer demographics. Those three words are a fancy trio that just means getting your message heard by those most likely desiring it.

Own a hair salon that caters to women 40+? There are stations for them. Men who like the outdoors? You can know where they tune in.

Of course, not every radio group just magically owns the means to gather this precious info. It takes time, the right tools, and constant monitoring and evaluating - all of which we’re offering alongside the best radio advertising on the best stations in town, at absurdly discounted prices. It’s our Client Appreciation Sale, making your business heard. A lot. But you gotta act fast, because these rates aren’t going to be around long.

I is for Insights

Just like how accessibility fed right into reach, insights feed directly into demographics - and vice versa.

Modern technology has augmented radio. Superior radio companies can not only see how well your ads are performing; with tools like Rumple, used here at Iliad Media Group, they can see what consumers do upon hearing your ad.

And insights can go far beyond the airwaves. Even the most passionate radio supporters know that digital presence is essential. Savvy companies can gain insights in to your web traffic, search engine optimization (SEO), who’s linking to you, and much more.

O is for Optimization

Radio’s simplicity is a feature, not a bug as many pessimists may insist. This simplicity optimizes ad campaigns because it's intrusive, meaning listeners can’t turn off their ears.

Think audio isn’t powerful? Look around any public place, maybe your neighborhood during a casual stroll, and count the ratio of ear buds/headphones to people.

Secondly, radio’s simplicity - a voice, a recording booth, the labor of writing & producing is basically it - means a lighter budget. Of course, radio stations’ rates will differ based upon their popularity. But compared to the complexity of other advertising domains, and therefore the pricy cost of doing their business, radio is a steal!

This optimization means your advertising budget doesn’t just work well when paired with radio - it works efficiently because you’re not paying a hefty premium, and your time isn’t evaporating thanks to complex production or setup.

The Best Radio Advertising in Boise at the Best Rates

There’s only one thing we love more than good local radio - using it to support the businesses that make up our one-of-a-kind community. And now is the best time for you to take advantage of it, thanks to our Client Appreciation Sale. With high quality radio advertising for up to 50% off, you can get the word out like never before. Outsmart the competition and enjoy your revenue-generating empire by simply clicking below. Let’s get you heard. A lot.