Historically, men have been to radio and media, as orange chicken has been to Panda Express orders; a dominant presence.

As a result, it’s wonderful to see growth in initiatives that foster the success of female professionals, particularly in male-heavy fields. And MIW - Mentoring and Inspiring Women in Radio - is the pinnacle of such groups.

Recently, Mary Zukin, an exceptional talent from Iliad Media Group, became MIW's first Speak Up! Mentee. This groundbreaking development represents a significant step in creating a more inclusive and diverse industry. But upon deeper thought, it’s also another example of how radio is ever-evolving, despite any insistence that the format is dying (the data points otherwise!).

Let's explore the significance of Mary Zukin's achievement, its impact on women in radio, how the airwaves continue changing for the better, and why it all serves advertisers.

Empowering Women in Radio

The Mentoring and Inspiring Women in Radio (MIW) group has been an invaluable resource for aspiring women in radio, offering mentorship and support to those seeking to break barriers and excel in their careers. By pairing mentees with accomplished industry leaders, MIW empowers women to find their voices, embrace opportunities, and overcome obstacles in the male-dominated field of radio broadcasting.

First Up to Speak Up: Iliad Media Group’s Mary Zukin

Mary Zukin, Senior Sales & Marketing Executive at Iliad Media Group, is officially MIW's first Speak Up! Mentee. This prestigious opportunity means Mary will receive one-on-one coaching and guidance from seasoned professionals within the MIW group. As a highly accomplished leader in her own right, Zukin's selection highlights her potential for growth and sets a benchmark for other aspiring women in the industry.

Mary’s senior role at Iliad Media Group means her skills, ambition and character don’t serve just herself, but the entire company. In addition to being regarded as one of the top sales executives in all of Idaho, her professionalism and genuine kindness are core reasons client and employee satisfaction remain high.

Radio: A Century of Relevance & Still the Best Way to Advertise

Mary Zukin's selection as MIW's first Speak Up! Mentee is one of many testaments to how the radio industry is evolving in lockstep with our times.

The emergence of digital streaming platforms has revolutionized radio broadcasting, allowing listeners to access their favorite stations and shows anytime, anywhere. Additionally, the integration of smart devices, such as smartphones and voice-controlled speakers, has transformed the way people consume radio content. These advancements illustrate the industry's adaptability to new technologies and its commitment to staying relevant in an increasingly digital world, while simultaneously championing equality and representation.

So, let’s summarize all these data points, and see if each embodies the one thing advertisers want - relevance. Here goes.

• Radio increasing inclusiveness by expanding women’s presence in radio broadcasting = relevant to our time.

• Radio keeping pace with the digital revolution and consumer personalization, by adapting to streaming and devices = relevant to our time.

• Radio actually passing television in ratings for the first time. = you guessed it.

Iliad Media Group: Where Radio’s Tradition Meets the Latest Innovation

Radio has been an advertiser’s goldmine for over 100 years, and is doing anything but resting on its laurels. And despite our top ratings, awards, and growth in the Treasure & Magic Valleys, we’re steering clear of our laurels too.

Because ultimately, it’s not recognition we love - it’s what we do for our local businesses. That’s the passion, the source of happiness, heck, the reason Mary Zukin has grown so successful. Her selection as MIW's first Speak Up! Mentee serves as a beacon of hope and inspiration for women striving to make their mark in radio broadcasting.

By breaking barriers and shattering glass ceilings, Zukin's achievement sends a powerful message to aspiring women in the industry: your voices matter, your dreams are attainable, and your industry is positioned wonderfully for the future. There’s even a second message within her selection; radio is, and will continue to be, a transcendent form of media for listeners and advertisers alike.

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