Boise is officially a boomtown.

Call it a second gold rush. But even bigger.

For those in need of a history brush-up, The Gold Rush in the late 1840s and early 1850s saw roughly 300,000 people scurry to California, all because one carpenter found a few gold nuggets in a riverbed. This prompted more than just a population boom - it brought businesses, ingenuity, a strong economy, and serious passion to an area.

The Gold Rush essentially made California. It emerged as a land of opportunity within the land of opportunity. Whether for vacationing, entrepreneurship or simple family-raising, it became a true destination.

And some 170 years later, Boise, Idaho is experiencing the same thing. And what we don’t have in gold, we more than make up for in land, business, values, and a wildly passionate community. 

Some aren’t fond of the boom, but here at Iliad Media Group, we love what is happening in Boise, because of what it can mean for our small businesses. They are the lifeblood of this magical place, and the reason we’re publishing this blog.  Because when it comes to advertising in Boise, there really is no time like the present.

As Boise grows, so do the advantages of radio advertising.

No teasing of the final answer in this blog! Radio reigns supreme when it comes to small business advertising, and here’s how:

73%. That’s the lowest percentage of any adult demographic to be reached on a weekly basis by radio. The lowest!

Now sure, statistics on other advertising mediums may show higher percentages, but here’s the kicker; what else is going on around a consumer, when a business hopes to capture their attention?

Take for example television ads. Compared to hearing a radio ad while operating a motor vehicle, is Jane more or less likely to be texting/corralling kids/prepping dinner/studying etc, when a TV ad pops up?

We hope you answered more likely! If less likely, welp, luckily there are numerous driving schools nearby!

Radio is king at creating top-of-mind awareness, ensuring businesses get heard locally.

Ever heard of armor-piercing ammunition, used by militaries for tanks and whatnot? Okay, maybe a slightly aggressive metaphor, but radio cuts through all the noise our modern lives bring us. It is distraction-piercing.

Radio commercial breaks are also shorter, meaning listeners are less likely to change the program. This, combined with the more intimate communication not present in print ads or generic television spots, make radio advertising the supreme consumer communicator.

Target audience in advertising.

Another branch of radio’s effectiveness is advertising to your target customers. Let’s pivot from a television example to one in social media:

Targeted advertising on social platforms recently became much harder due to user opt-in/opt-out ability. However, targeted advertising on radio is different and better. The prime advantage of radio advertising is that it targets demographically, not individually.

Listener demographics are readily available and always used, fueling our own lengthy success with clients across the Treasure Valley. Think your product would best be heard on a station playing music from the 60s and 70s? Done. Want it on a top country station? Your wish is our command.

Speaking of the Treasure Valley, geography itself plays a role in radio advertising’s power through remote, on-site broadcasts and promotions. You can not only target your audience, but invite them to an event featuring our popular radio hosts, your business, and whatever incentives or activities you think would complement it all!

And to think, this was all true before the Boise Boom. Advertising now in Boise is the epitome of making hay while the sun shines. Listeners have never been more abundant and as we’ll dive into next, they’re more curious.

Radio = Community

We covered this subject extensively in an August blog post, so we’ll be brief here but it’s too vital to not repeat. People who live somewhere for a long time often enjoy constant immersion in the community, and people new to a place want to get to know it.

Radio checks both boxes, in spades. It is far and away the most useful bridge between person and place, and small businesses that utilize radio create a win-win scenario. Their operation benefits, as do the consumers who not only get a fantastic product or service - they get a new experience with their community and deepen their connection to it.

Just like we love to do! It’s why we at Iliad Media Group, a proud Boise media group, started our annual Client Appreciation Sale.

For one month, we offer crazy good rates to advertise on our top stations.
Business owners can count on every demographic being reached through our eight popular stations.

Even outside of once-a-year mega sales, radio’s cost effectiveness stands tall above its competitors.
A Nielsen-backed study found that for every $1 spent on radio advertising, businesses enjoyed $12 in sales.
As if 1,200% ROI isn’t alluring enough for any business,  the ease with which an affordable radio spot can be brainstormed, written, recorded, and aired makes every owner’s life simpler.

Know when low costs are even more beneficial? When there are supply disruptions, inflation, labor shortages. Stuff gets mighty expensive, so capitalizing on radio - particularly when heavy discounts are available - is a budget’s best friend.

To advertise in Boise, use the media group that IS Boise.

Let’s come full circle. To small businesses, especially those who have never used radio advertising - this new Boise population IS gold, and you may be missing the opportunity of a lifetime if you don’t rush to it. Boise isn’t just an ascending place in the country; it’s one of the fastest growing regions on the planet. And its radio is the pulse.

Every day, Iliad Media Group is thrilled to introduce listeners with local businesses. Our radio spots aren’t commercials. They are connections, bringing together the best parts of Boise.

If you or someone you know has a business that would enjoy the enormous benefit of radio advertising through the Iliad Media Group Client Appreciation Sale, simply click the button below. With a company at 250% market share growth in seven years, at crazy low rates, you can’t afford not to.

The sale is a month long, but if you’re not ready to air, we’ll happily honor contracts through all of 2022.

We can’t wait to hear from you, and get you on the best radio stations in Boise at the best possible time.

EDIT: The Client Appreciation Sale has ended for 2021, but we’re still offering incredible deals on radio advertising. Send us a message, we’d love to connect with you.