Hardcourt, clay, grass, artificial grass.

Unlike most other sports, tennis has different surfaces on which its athletes can play. And it’s not just for aesthetics; the surface has substantial impact, enhancing some players’ tendencies & abilities while diminishing others’ (clay is much slower, grass is fast, etc.)

The French Open is always played on clay - and is almost always dominated by the same player.

Rafael Nadal is 112-3 in his career at The French Open. That’s 1 match lost for every 37 won. 37! Over his 17 career French Open tournaments…he has taken home the championship trophy 14 times.

This dominance highlights a universal truth - certain things work better in certain environments.
Just like radio does, particularly in Boise, one of the fastest-growing regions in America. And it’s a huge reason we, as a newly employee-owned company, are celebrating with a Client Appreciation Sale. It’s a can’t-miss-advertising-opportunity with crazy good rates, highlighting the power of radio in Boise and in turn, the impact on the local community.

We have previously explored why radio advertising is brilliant for small business strategy overall. Today, we narrow the spotlight onto the roles regions play, and the potency they can bring for businesses that use the radio to advertise. Oh, and there’ll be plenty of details on our incredible discounts to advertise your small business on the top stations in Boise. Let’s get to it.

Local Radio Advertising Gets Local Listeners

Do you know the common denominator of every single travel blog, show or book? It’s stressing the value of meeting the locals, or at the very least, experiencing the city or town like they do. At our core, we’re tribal beings. We like belonging. If we find ourselves in a new, unfamiliar area, we seek comfort in the form of identifying with the locals. Hearing them, discovering what they like, what they do, what they value. And that’s precisely what local radio provides. 

Look, we’re not calling TV, print, social or pay-per-click advertising useless. They’re just not (nearly) as personal as radio can be. When you tune in, you’re not just receiving some random DJ’s favorite tunes or chuckling at two comedians’ sketch. You’re engaging with fellow locals. You’re discovering local businesses. And you’re hearing about community events. Prioritizing this, from our end, is what has allowed us to make such significant strides in ratings.

Regardless of whether it’s at wildly discounted rates, radio advertising in Boise puts your business at the center of an ongoing relationship in areas where it’s most valuable. 

Why Boomtowns and Not Just Big Cities?

Los Angeles and New York City are mighty different, but share two similarities:

1. They have over 12 million people.

2. They are, almost by nature, impersonal.

“By nature” because it’s not like it’s the fault of the inhabitants or the government. There’s simply a population threshold that, once surpassed, makes community character more and more difficult.

People flocked and flock to Boise because it has the charm simply unavailable in megacities. 

Do you see the timeline, the chain reaction? The bigger the boomtown, the deeper the yearning for local spirit, and in turn the deeper the yearning for local radio. Numerous business have benefited from advertising in direct response to that yearning.

Outsmart Your Competition as a Boise Small Business

Make no mistake, your competitors will be just as earnest as you in attempting to capture these new audiences. But know what many are likely to do? Either nothing, by way of thinking the raw increase in head count will act as some magic sales-increase wand. Or, they’ll take the channels (pardon the pun) that don’t offer the local feel. TV ads, social media, and pay-per-click, maybe even a billboard.

What an opportunity to get a leg-up, especially during this epic Client Appreciation Sale! You can speak directly to your customers who genuinely want to learn about and support your business because it’s local. Amidst your rivals’ hope that word-of-mouth will really work this time, simply because there are now more people in the region, you can actually get your message heard on the #1, gold standard, top-rated radio stations on Boise. 

That link above is merely one slice of the momentum we see every day. It’s a special time for the special place that is Boise, which means a special opportunity to be heard on the radio and found online. We love nothing more than championing our local small businesses and seeing them succeed, so we’re making this radio advertising sale one for the ages. So if you or someone you know has a Treasure Valley business, and wants to collaborate with smart, fun, & caring people who use stories that make customers eager to buy, we’d love to chat.

EDITOR’S NOTE: The sale has ended in 2022. However, we still offer crazy good rates to make your message heard by the most engaged listeners, on Boise’s best stations. And it’s as simple as ever to get started.