In comedy and writing, there is an age-old Rule of Three. While each medium will see the rules actually manifest differently, they share the same core reason for existence:

Our brains like threes and our brains remember threes, because our brains like patterns.

Fittingly, radio does three things (a trombo - more on that in a bit) to stand out from other advertising mediums: evokes emotions, deepens connections, and makes the locals remember you whether you’re promoting an event, getting a celebrity endorsement, or just elevating your small business marketing.

Bottom line, no other medium does a better job of making sure you are heard locally, especially when you have the top-rated stations we do at Iliad Media Group. And we want to celebrate it by partnering with you by finding the right demographic that will work with any budget.

Radio Advertising in Boise: The Fast Way to Make More Sales

We’re feeling good. It’s warmer, there’s more sun in the day, so we feel like showing some love to our favorites - you, our Treasure Valley small businesses. And what better way to do that than to get you selling more, faster!

Our Spring Into Business sale is offering incredible radio packages that put the rule of threes to incredible use - while also recognizing the crazy good value that a strong combo brings. Before we explain what combos and trombos (it’s a word, look it up!) we’re offering, have a look at what any type of radio advertising with Iliad Media Group gets you and your business:

• High impact schedule on our top rated stations.

• :15 and/or :30 audio production to align with your current and upcoming business initiatives.

• Being heard on broadcast radio, plus station apps, Alexa, and Google Home devices.

• Monthly reports detailing campaign impact.

Spring Into Business Package Offerings: Promote Your Event, Get a Celebrity Endorsement, Or Start a Campaign That’ll Have the Valley Buzzing

The following breakdowns will feature either two- or three-station packages that will spread the word to our many, many listeners, making your business top of mind. Whatever demographic is best suited for your product or service, we have a station they listen to! See for yourself below, and for complete details on the package that’s right for you - including the stunning number of listeners you will reach - simply click here. 

We’re not just trying to save you some moolah, we’re trying to help you find your target audience. Listed below are the categories we’ve identified as the best demographic groups to help get you the best ROI (return on investment) for your advertising budget. Using combos and trombos of radio stations within our cluster, we can narrow down the right persona who is looking for your services or product. Check it out.

Boomers with Big Bucks

This older generation has places to go and money to spend. These adults aged 45-64 have discretionary income, so why not hit them with your message for the services they need and the toys they want?

Boys To Men

If you’re trying to reach men between the ages of 25-54, have we got the stations for you! Let’s get your message out to a highly targeted and coveted male audience.

Household CEOs

In many of today’s households, the woman is in charge of most decision making for the family. Get ready to reach a tremendous number of busy women between the ages of 25-54 on the go.

The “In” Crowd

Adults between the ages of 25-54 make up the most sought after demographic for advertisers. We call this the “IN” crowd because this group is primed for purchasing services, retail shopping, attending events, and everything in between.

Movers & Shakers

Between the ages of 18-34, these young adults go from spending money on things like beauty services and video games to purchasing homes, furniture and electronics. Then comes marriage, kids, cars, insurance and more. This group is ready to hear what you’ve got to offer...and buy.

These wide-ranging packages are categorized based on the key thing radio does better than anything else - demographic targeting. Odds are, whatever you’re selling is meant for a specific group - so don’t you want to reach them?

If You’re a Small Business in Boise, There’s Never Been a Better Time to Advertise on the Radio

Are we in a good mood? No, we’re in a great mood. We’re in an enthusiastic, supportive mood. We want our smart, fun, and caring team to collaborate with you to execute your goals: promote your event or company and increase business sales. So let’s talk.

Edit: The Spring Into Business sale has ended. However, we’re always offering great rates to custom fit your business’ needs. Reach out to us and an Account Executive will contact you with all the info you need to get your business heard.