“Servin’ up slices since 1963”.

Let’s distill this sign/slogan, and every other variant of it, that we have all seen dozens of times for dozens of businesses.

Do they exist just for businesses to boast? To give people a history lesson? Of course not.

They exist because they imply meaning to the people that are considering the product or service. And that, is gold, if a business can successfully convey that message. That message, is trust.

One of the best qualities of radio advertising is trust. Listeners connect with the live shows, the music, and the brands. When people hear something they expect and they know what they’re getting, it creates a much higher quality of engagement with the ad spot. And this has been true since the first advertisement graced the airwaves.

And yet, that’s merely the tip of the iceberg when it comes to the advantages of radio advertising, especially for small-medium, and local businesses. So on top of a proven track record of over one hundred years, feast your eyes on the rest of the top 5 advantages of making your business heard on the radio.

Costs of Radio Advertising: Laughably Low

There is no better bang for your advertising buck.

Look, can you do more with a television ad or a social media campaign? Sure, what with the visual aspect, graphic tools, and so on.

Yet still, compared to other forms of advertising, radio advertising can save your operation big bucks. 

First, producing a radio ad is virtually guaranteed to be less expensive than producing a television commercial or print advertisement. This is because radio ads require fewer resources: actors, photographers, insurance, lunch for all…not to mention the sheer speed with which radio ads can be produced.

Radio advertising also tends to be more cost-effective due to reach and frequency. For example, your business may be able to afford to run a radio ad multiple times a day, every day for a month. Now compare that to the television medium, wherein you’d be lucky to run a television commercial multiple times a week for the same duration.

Target The Right Audiences

Radio advertising can target specific audiences through several methods. Firstly, radio stations often have a particular format or niche audience, such as a sports station or a country music station. Advertisers can choose to advertise on stations that align with their target audience. Additionally, radio advertising can use geographic targeting to reach listeners in a particular region or city. Advertisers can also choose to air their ads during specific times of the day when their target audience is most likely to be listening, such as during rush hour or during a specific program.

Second, radio advertising can be more targeted than other forms of advertising, allowing businesses to reach their ideal audience without wasting money on a broader audience that may not be interested in their products or services. This targeting can be based on factors such as age, gender, geographic location, and interests.

Local Businesses on Local Radio Means Local Customers

Not all radio is made - or delivered - equally.

There’s nothing wrong with national/syndicated radio whatsoever. But local radio stations have a unique advantage over all other forms of media when it comes to promoting local businesses. 

They are deeply embedded in the local community, and their programming is tailored to the interests and concerns of the people living in that area. This means that listeners have a strong emotional connection with their favorite local radio stations and the businesses that advertise on them.

Amplifying this are the on-air personalities delivering the music, content, news, ads, and humor that keep listeners the best of company, be it for a commute, workout, dinner prep, you name it.

It all funnels into one massive opportunity - a business forging true brand recognition within the community.

Intrusiveness: You Can Close Your Eyes. What About Your Ears?

The question is even more apt when considering radio’s prime haven, the automobile.

Radio’s intrusive quality means people hear ads even when they don’t directly listen to them. It’s all a part of how our subconscious works.

For example, a mom is cooking dinner with their favorite country station on, and in between jams, an ad comes on for a tire shop.

That night, Mom’s tired are hunky dory. But what about when that inevitable nail is run over? Mom will remember that ad, because she heard it, because radio’s intrusive.

Radio Advertising: Exhibit A of “Dance with Who Brung You”

Podcasts are slowing down. Social media’s full of trouble. And cables are getting cut left and right. 

So if you want your business to experience a boom in sales you maybe never thought possible - radio is the tried and true way. Particularly on the stations with the best ratings, in a burgeoning community.

On a daily basis, we feel honored to witness our beloved local businesses reach new heights, thanks largely to good, local radio. And we’d love for you to experience the same. Cheers to the good ol’ airwaves bringing business success.

Interested in radio advertising?

How about at radio ads up to 50% off? Discounted rates for radio marketing, for a limited time.