“A lot of times, people don’t know what they want until you show it to them”. 

It’s a famous quote by Steve Jobs, but wow has it been validated after what has come of the iPhone, iPad, Macs and the rest of the mammoth Apple ecosystem

Apple is magnificent at creation. Know what else they’re great at? Promoting these creations. One avenue they enjoy is labeled by some naysayers as antiquated, maybe even outright ineffective - events. Heck, Apple events are such big deals, they made a huge movie that took place entirely during a trio of them.

Now, Apple events - often product unveilings and launches - are not likely to resemble yours as the owner of a small-medium business. And why would they, what with Apple knocking at the door of being the world first $3 trillion company. But that doesn’t mean you can’t replicate their emphasis on events as marketing.

What’s the best way for you to do that as a local business as opposed to a global one? Radio, and here are five reasons why.

People are Listening. A lot.

No disrespect, but the people who insist radio is dying are simply uninformed.

Nielsen - the king of media data, insights, & ratings - listed radio as its #1 reach medium in June 2021’s Total Audience Report. Not 4th, not honorable mention…top. Gold Medal. King of the Castle.

Enhancing this allegiance to radio is its local feel, something you just do not get anywhere else ever since newspapers began their decline. Listeners know that to literally tune into a local station, is to figuratively support and engage with it. That same passion is what often motivates them to attend your event and support your service. In fact, let's talk a little bit more about “them”.

Radio Reaches Your Target Audience

Imagine you run a hair salon that specializes in services for women.

Do you want to market to a bunch of men?

Radio is the best at targeting audiences because it has its finger on the pulse of its community. Once upon a time, social media was arguably the best avenue… until it came out that most (if not all platforms) took targeting a little too far, to the point of personal monitoring and tracking. Now, most platforms can only use native data and no longer have access to the data provided by Google and Apple - making social media advertising significantly less effective.

Radio uses broad demographics: like gender, age, income brackets, and even lifestyle data. This way, the same valuable consumer insights are available, without the invasion of individual privacy.

Whatever demographic is most suited for your product or service, there’s a local radio station that speaks to it. Speaking of speaking, let’s talk about on-air endorsements.

Radio Endorsements: A Marketing Superpower

Audiences love their favorite radio DJs because they’re not just entertainers, but genuine company to engage with during their drives or work day. Local DJs are fixtures in millions of people’s morning commutes, daily jobs, afternoon coffee breaks, post-work exercise sessions, or evening cooking. 

When these beloved DJs endorse your event, it resonates because there is a personal touch that’s simply unattainable in other advertising mediums. We all crave connection, and since the DJ is a real local person who truly lives in your local area, it’s easy to see the strong relation created between speaker and listener.

Heck, you may even be able to have popular DJs host their program at your event. Make no mistake, this won’t be the cheapest advertising route, but when you see the flood of attendees, you’ll never second-guess its power again. Especially when it’s vital for your party to be a big success, there is no better way to get more people to your event than having a local celebrity host, advertise, and promote it.

Cost of Event Promotion on Boise Radio? Next to Nothing

While there’s never a time you don’t want to stretch the power of your precious marketing dollars - inflation makes it absolutely vital.

Radio isn’t just a great form of advertising - it’s efficient. Lean. Hyper-optimized and simple. There are no bloated costs that come with television advertising, no difficulty tracking ad performance like in social media and sometimes pay-per-click advertising. And yet, the impact of a simple recipe:

1 part great ad copy
1 part great voice,
1 part superb production

With all these ingredients combined, you’re destined for dynamite success.

Specific costs do vary greatly as time slot, station popularity, regional data and other factors are heavily accounted for. But there is no better bang for your buck, than advertising or event promoting on the radio.

Promoting Your Event is One Thing. Getting it Remembered is Another.

It’s no secret that our attention spans aren’t what they used to be. Most of our waking hours range from busy to chaotic. This makes calling consumers to action that much harder. The remedy?

Repetition, or for the radio-specific term, frequency.

You have to hammer the message home to be remembered, and radio does this while simultaneously limiting the risk other mediums hold; the path to burnout (audiences growing annoyed with an over-saturation of the same ad) is longer on radio compared to other mediums. Why? There is often a separate demand of attention listeners can pivot to: the scenery of their drive, the form of their exercise, the quality of their work, and so on. But see, deep down, listeners brains’ are still receiving the message the ears pick up. This means you are more likely to receive their attendance, and in turn their business.

How to Promote an Event in Boise? Boise’s Best Radio Stations.

No matter how fun your event is, or how brilliant its marketing is, if the right ears aren’t found, it all becomes a moot point.

And that’s exactly where we come into play.

Iliad Media Group is coming off a massive 2nd quarter victory, in which our radio stations dominated the ratings. This means there is no better time for your business to pounce on this momentum, and have the most listeners in the Treasure Valley.