Boise and the Treasure Valley
KSRV 96.1 BOB FM
70’s, 80’s, 90’s and today
96.1 BOB-FM is the Treasure Valley’s #1 Adult Hits station. Hear your favorite songs from the ‘80s, ‘90s, and 2000s surrounded with wit and humor that only BOB can deliver. Streaming online at 961bobfm.com, on the app, Alexa and Google Home devices.
Target: Adults 25-54, with a secondary core Adults 18-49.
KQBL 101.9 FM The Bull
Country
101.9 The Bull plays the best Country from the ‘80s, ‘90s, and today. Featuring country greats like George Strait, Garth Brooks, Tim McGraw, Kenny Chesney, Blake Shelton, Jon Pardi, and more. Home of Kevin and Brenda "Mee in the Morning." Streaming online at boisebull.com, on the app, Alexa and Google Home devices. Now broadcasting in HD.
Target Audience: Adults 25-54, with a strong listenership Adults 35-64.
KZMG My 102.7 FM
Hot Adult Contemporary
MY 102.7 is Boise's favorite station for today's hits and the radio home of Joey & Lauren in the Morning. When you want to feel good, you turn on MY 102.7. You'll hear favorite episodes like 'Make Up or Break Up' and the 'Phone Jenks,' plus your favorite songs by artists like Shawn Mendes, Camila Cabello, Pink, Justin Bieber, Halsey, and more. Streaming online at my1027fm.com, on the app, Alexa and Google Home devices.
Target Audience: Women ages 25-54, with a secondary core Adults 25-54.
KWYD WILD 101.1 FM
Rhythmic CHR
Wild 101 is the Treasure Valley’s #1 music-intensive, listener-driven, mass-appeal, pop culture radio station. Wild 101 plays today’s hits from today's popular artists like Post Malone, Camila Cabello, Khalid, Halsey, Justin Bieber, and Ariana Grande. Streaming online at wild101fm.com, on the app, Alexa and Google Home devices.
Target: Women 18-49, with a strong listenership Adults 18-34.
KKOO FM KOOL 101.5 & 1260 AM
Pop, Soul, Rock & Roll
101.5 Kool FM is Boise's only station for Pop, Soul, and Rock & Roll. Our Kool playlist ranges from the ‘60s to early ‘80s with an emphasis on the greatest hits of the ‘70s. Featuring music from artists like The Beatles, The Supremes, Creedence Clearwater Revival, Chicago, and Earth, Wind & Fire. Streaming online at koolboise.com, on the app, Alexa and Google Home devices.
Target Audience: Adults 35-64.
KQBL-HD2 99.1 FM I-ROCK
ACTIVE ROCK
99.1 I-Rock is Boise’s only Pure Rock station. Featuring artists like Metallica, Godsmack, Foo Fighters, Rage Against the Machine, Linkin Park, and more. Streaming online at rockboise.com, on the app, Alexa, and Google Home devices.
Target: Men 25-54, with a strong listenership Adults 18-49.
KQBL-HD3 96.5 The Alternative
Alternative Rock
96.5 The Alternative is the Treasure Valley’s only Alternative Rock station. The Alternative features artists such as Nirvana, Coldplay, Muse, Imagine Dragons, Foo Fighters, Mumford & Sons, Red Hot Chili Peppers, and more. Streaming online at altboise.com, on the app, Alexa and Google Home devices. Now broadcasting in HD.
Target: Adults 18-49, with a secondary core Adults 25-49.
KSRV-HD2 99.9 Fox Sports
Sports Talk
Fox Sports Boise 99.9 broadcasts the industry-leading programming of FOX Sports Radio providing listeners access to the best names in sports talk such as Dan Patrick, Colin Cowherd, and Doug Gottieb to name a few.
Target: Men 25-54, with a strong listenership Adults 35-64.