Just like that Twin, Spring is here and with a slew of news, developments and business strategies surrounding radio and advertising. Let’s dig in to some community fun, changes to fundraising and a possibly permanent shift in marketing.  

Twin Falls

Art Alley Returns

In 2011, an unsuspecting brick alley Behind Milner’s Gate craft brewery became a popular spot for murals. It took a dip in activity in the late 2010s, but has recently become a destination once more thanks in large part to a Canyon Ridge High School senior, who used the art alley for her senior project, ‘Love Locks”. A gate was installed so that the widely-embraced love locks, commonly found on bridges, could be placed by any and all. 

If you are interested in displaying your talents on Art Alley, the Downtown Art Alley Project would like to hear from you.

Zoological Center Coming to the Magic Valley Mall

“Conservation begins with education and educating the next generation is what makes them most unique”. This is the motto of the soon-to-come Twin Falls Zoological Center, which will feature a vast assortment of species that live in land and water, and are hoping to be open in June.

Twin Falls City Pool is Back

Thanks to successful completion of renovations, the Twin Falls City Pool is now open to the public. Both the pool shell and locker rooms were finished with a protective PVC membrane coating, ensuring longevity in serving the community. Swim lessons are also back in action, as of March 28.

Radio, Media & Business

Fundraising is Evolving

We all know the headaches that can come from fundraising, whether that’s organizing, participating or giving. Yahoo! Finance wrote an illuminating piece on how fully embracing the digital age eases and optimizes fundraisers. Excellent food for thought if you’re an active fundraiser, or thinking about thinking about one.

Radio Advertising in Twin Falls Could See 13% Growth Year-Over-Year

Updated MoffettNathanson estimates call for radio to continue its steady growth rate through 2025. The firm also reported that radio revenues rose an astounding 33% year-over-year in fourth quarter 2021 to $1.35 billion. The news gets even better when comparing mediums; radio out-paced the 16% total media growth rate in fourth quarter 2021.

Did COVID Change Marketing?

The world may be saying goodbye to #pandemiclife, but that doesn’t mean the last two years didn’t bring changes we’ll be keeping. This is most applicable to the business realm, and Entrepreneur magazine wrote a short but sweet piece on marketing lessons to keep in mind as we exit the mania and mystery that was COVID.

Magic Valley Kid Market

Let’s s start tomorrow’s business geniuses young! The popular market is offering even more avenues to get our youth sharper when it comes to all aspects of business, from planning and collaboration to finance and marketing. The first class, Business Planning 101, kicked things off on March 28 at the Twin Falls Public Library. Full details along with the upcoming locations can be read here.

Thanks for kicking off your Spring with us Twin! We’ll see you again here in May, but if you or someone you know has a small business that wants to be top of mind among the many Magic Valley drivers, let’s talk.