Happy March Twin! We’ll be detailing some upcoming Magic Valley businesses, a possible new industry boom, and some staggering media and advertising stats from 2021. Let’s get to it!

Twin Falls Business & Community

Magic Valley Renewable Energy Boom?

Lava Ridge, a proposed wind farm in the Magic Valley, would be the largest in the state. But that’s only the beginning of what looks like an emerging trend - renewable energy sources, particularly solar and wind. Lava Ridge, far along in its approval process, would host approximately 400 wind turbines producing 1,000 megawatts of power, and surely introduce abundant, high-quality jobs.

21+ Sports and Game Bar to Open

Co-owner of The Dugout Bar & Grill Brandon Herman has his eyes set on a March opening for his new venture that will include darts, ringo, fantasy sports, shuffleboard, cornhole and skill machines. While cooked food won’t be served, there’ll be plenty of snacks available to go along with the recent alcohol permit approval.

Twin Falls Animal Shelter at Maximum Capacity

There has been an increase in stray dogs over the past few weeks, leaving the People for Pets shelter so full that some dogs are having to share kennels. If you happen to be missing a pet, the best thing to do is to come in person, because descriptions over the phone can vary greatly.

Radio, Media & Advertising

Local Radio Stations Generated $1.5 Billion in 2021

The Radio Advertising Bureau held a webinar in the middle of last month with some staggering figures in the radio advertising world. The analysis also shows that local stations are poised to approach $2 billion within the next couple of years. Funny timing, considering a theme of our last blog. 

2022 Brings Emerging Digital Marketing Trends

Entrepreneur recently posted a tidy but informative rundown of five marketing trends businesses can’t ignore this year. Seeing how Twin Falls is rapidly growing, an online presence is crucial to long-term success.

Podcasts Continue Enormous Growth

The Pew Research Center reported that nearly a quarter of Americans currently get their news from podcasts, further cementing the medium as a prime avenue for advertising. The podcasting world fast approaching $1 billion in advertising revenue.

Thanks for reading Twin, and we’ll see you next time in the beauty only April can bring!