Hello and a very happy March Twin! We’ve got some major developments across the Magic Valley, and the entire advertising and business landscape: A great new eatery is warmly welcomed in Twin. The Lava Ridge Wind Farm project gets an update, and arguably the biggest audio research study of the year releases massive news. And that’s just the tip of the iceberg, so let’s get to the bottom of it!

Twin Falls

High Demand Hurting Twin Falls Elderly Shuttle Service

There is an abundance of Magic Valley locals over 65 with disabilities…and only one service providing shuttle transportation free of charge. That local organization is IVC, or Interlink Volunteer Caregivers, which provides basic transportation but also enhanced access to health-care related services. In fact, the recent uptick in demand has forced IVC to cancel most grocery requests, in order to focus solely on medical issues.

Learn more about donating to IVC and helping our disabled Magic Valley seniors here.

Unique Pastry Shop Celebrates Grand Opening  

The 2nd South Market Food Hall has just added a delectable option for its customers; Petite Creperie & Cafe, serving delicious sweet and savory crepes. But that’s just the start of an array of treats not widely found across the Magic Valley. Patrons can expect kolaches and beignets to delight their taste buds as well. Get the full scoop via their Facebook page.

Massive Wind Farm Project Opening to Public Discussion

We’ve routinely touched on the Lava Ridge Wind Project, which initially set out to install up to 400 wind turbines on lands private, state, and federal northeast of Twin Falls.  Now, alternatives have emerged, on account of environmental impact & logistics in the original plan. Learn more about the project via the Idaho Capital Sun.

Radio, Media & Business

Digital Becoming a Larger Slice of the Radio Pie 

The radio industry's growth is being largely fueled by digital sales, which are predicted to hit an astounding $2.1 billion by 2023. Broadcasters are aiming to increase their slice of the digital market, and recent data from the Radio Advertising Bureau and Borrell Associates demonstrates the significant disparity between top digital performers and the others. To gain a better grasp on what constitutes the digital "haves and have-nots”, read the full report courtesy of Inside Radio.

Edison’s Share of Ear Reports for Q4 2022 Released

There’s no more trusted source for audio statistics than Edison Research, and they’ve just released their findings for the last quarter of 2022. From the survey of over 4,000 Americans, some key highlights are:

Perception: The perceived combined share of streaming platforms versus AM/FM radio, is far higher than reality.

Podcasts Still #2AM/FM radio has almost five times the share of ad-supported time spent listening.

A full rundown of the eye-opening report. 

“Sounds of Business” Coming to TikTok

If you own or know a small-to-medium business, you know the thought of using a high-profile song in any marketing campaign was merely a dream.

Well dream no more, at least on TikTok. The platform’s “Sounds of Business” will allow business owners to choose from over 500,000 songs worldwide, spanning all levels of artist popularity and genre. It won’t be free, but it won’t be nearly as expensive as it once was.

Search Engine Journal has the full scoop.

The Best Advertising in Twin Falls Starts Here

Spring of 2023 is well on its way for the Magic Valley, and that gets people in a better mood, and in turn, a better likelihood of spending! So if you want to be heard on the radio and found online with stories that make customers eager to buy, let’s chat! Our smart, fun, and caring team will have you at top-of-mind awareness, for the most engaged listenership in the Magic Valley.