As Twin Falls’ growth continues, so will its businesses and therefore, competition. Because Iliad Media Group has long collaborated with hundreds of businesses to optimize their advertising, we know that one medium stands tall above the rest; radio.

Other mediums have their merit, sure. But one particular feature of radio makes it a perfect match for Twin Falls - a love of local. Twin - and all of the Magic Valley - have a distinct feel, population and collection of values. Television, print, billboards and social media don’t even come close to radio in terms of channeling that local lifeblood. And before we get to recent and upcoming events in the Valley, we thought we’d explain how:

Radio Advertising in Twin Falls

Coming in at a whopping 82.5% of adults weekly, the reach of radio is world class. Pertaining to Twin Falls, the combination of massive growth with the reality of more people desiring to be out and about after two years of COVID, highlights one distinct perk of radio advertising - driving store traffic.

Radio Advertising = Targeted Audiences

A key branch of radio’s effectiveness is enabling a business owner to advertise to target customers. Targeted advertising on social media is more difficult thanks to new opt-out abilities for users. The prime advantage of radio advertising, however, is that it targets demographically, not individually. 

Listener demographics are readily available and always used, fueling Iliad Media Group’s own lengthy success with Magic Valley clients. Think your product would be best suited on a station playing tunes from the 60s and 70s? Done. Want it on a popular country station? Deal!

Geography itself also plays a role in radio advertising’s power through on-site promotions, broadcasts and productions - just like this one below!

The Southern Idaho Ag Show

Produced by Iliad Media Group and 102.1 The Bull, the Southern Idaho Ag Show is welcoming you February 3-5 at the College of Southern Idaho Expo Center in Twin Falls. Tickets are just $2 for kids, $3 for adults, and $6 for the whole family! Enjoy even more savings by bringing a canned food donation for $1 off your ticket. Hours to enjoy all the agricultural fun and exhibits are 10am-6pm Thursday and Friday February 3rd and 4th, and 10am-4pm Saturday the 5th. 

2021’s Holidays Go Great for Twin Falls Local Businesses

“Mind-boggling”. That’s the word used by Brent White, regional director of the corporation that owns the Magic Valley Mall, to describe its 2021 holiday shopping extravaganza. Best of all, the blazing success wasn’t limited to just nationwide retailers; family-owned, single location businesses also enjoyed a very lucrative holiday season.

Magic Valley Area Humanitarian Center Seeking Sponsors & Volunteers

From mask and hygiene kits to school backpacks, the Magic Valley Area Humanitarian Center needs help in delivering its many crucial creations to hospitals, senior centers, shelters and more. Magicvalley.com has the thorough details.

Chobani Expands Their University of Idaho Ag Scholarships

With an emphasis on diversity and inclusion, Chobani has doubled its number of agricultural scholarships for students to attend the University of Idaho, from 4 to 8. Full details can be read on the university’s website.

I think I want some Greek yogurt now. So, until next time, keep on Twinning Twin!