Greetings Twin! Winter is in full swing, and so is an avalanche of business & news for the Magic Valley. We’ve got scoops on huge developments for golfers, entrepreneurs, and anyone who loves light festivals! All leading into some massive national news about the future of audio, radio & advertising...that packs consequences for local businesses right here. Let’s get into the last batch of stories for 2022!

Twin Falls Business News

New Downtown Business Gives You Golf 365 Days a Year…No Matter the Weather

If you’re a golfer, no longer do you have to feel at the mercy of Idaho’s crazy elements! Golf In is a new state-of-the-art golfing simulator; in their words, an “indoor golfing experience that allows you to focus on your game. Train, play and prepare on our state of the art simulators with your own clubs or rent some of ours. With no offseason”. To improve your game whenever you please, head to Golf In at the corner of Gooding St. N and Second Ave. N.

Main Avenue Lofts Bring Residential & Commercial Excitement

November 10 was a huge day for the Magic Valley, as the $15-million mixed-use building Main Avenue Lofts saw its ribbon-cutting ceremony, with guest list featuring Senator Mike Crapo. With the four upper floors committed to housing, the first two floors host an assortment of businesses, restaurant space and retail space for women entrepreneurs working with the Idaho Women’s Business Center. It’s a welcome, telltale sign of Twin’s ongoing growth.

Festival of Lights Parade

Friday, December 9 will mark the start of one of Twin’s most beloved traditions. Over 50 local businesses and organizations will participate in the Festival of Lights parade down Main Avenue. This year’s theme is Holiday movies, guaranteeing a load of festive fun you won’t want to miss! For parade floats or questions, businesses are encouraged to use the contact form located in the link above.

Radio & Audio Advertising for Twin Falls

Bright Future for Digital Audio?

InsideRadio published an eye-opening suggestion to broadcasters - continue increasing emphasis on digital. Based on the annual media outlook courtesy of Activate Consulting, it’s estimated that by 2026, 63% of audio time will be digital. For perspective, that figure that was at 51% as recently as 2019. One key takeaway is the staggering number of people who in 2021 and 2022, did not pay for a music service - showing promise for ad-supported futures.

Massive Lawsuit Involving Google Highlights the Importance of Local Radio

Seven states along with the Federal Trade Commission took legal action against Google LLC, and iHeartMedia Inc. On what grounds? “Deceptive endorsements” from radio personalities highlighting their use and experience with Google’s Pixel 4 phone; specifically, that “use and experience” didn’t actually happen. “Google and iHeartMedia paid influencers to promote products they never used, showing a blatant disrespect for truth-in-advertising rules,” said Bureau of Consumer Protection Director Samuel Levine. iHeartRadio is the largest radio-station ownership group in the United States with over 850 AM & FM stations.

Removing Radio From Your Budget? Expect Visibility to Suffer

Colling Media is a Phoenix-based ad agency, and it’s found a bit of a secret to recent, huge success. Combining radio and digital into seamless campaigns. Reach, affordability, and ample audience targeting were the three key benefits Colling Media highlighted. One specific business case study they offered was that of a local auto body shop. After spending 9% more on radio buys, keyword-branded online search volume saw massive boosts: 12.29% in impressions, 18.29% in clicks, and a whopping 34.81% in conversion volume.

Thanks for lending your eyes to our region’s November in review; it’s an extremely exciting future for both the Magic Valley, and the world of audio. So if you or someone you know has a local business that wants to start 2023 off with a bang by engaging with far more customers than the competition, we have just the team, and the hit stations! It’d make our day to hear your story, so we can get others hearing about it too. So let’s chat!