Good day Twin! As we roll into August, there is a wave of news related to radio and Magic Valley businesses. In fact, for radio specifically, check out some award-related news our team up in Boise was responsible for.

Let’s get to Twin’s latest and upcoming!

Twin Falls Business News

Magic Valley Kid Market Forges Young Entrepreneurs

Economic turmoil might be plaguing a lot of us adults. Kids, not so much!

The 4th annual Magic Valley Kid Market was held this past Saturday, and was a tremendous success. Four are held throughout the year, and the remaining one for 2022 will be November 12th in Filer. Children ages 5-16 are encouraged to sign up. It’s an outstanding lesson and confidence booster for our young ones, and is a terrific sign of long-term community growth.

Cloverleaf Farm Market Opens in Twin

When it comes to Idaho-focused food and drink, it’s tough to do better than the recently-opened Cloverleaf Farm Market. Originally from Buhl, the expansion into Twin brings two locations: 135 Main St. and 210 Second Ave. S. And in an effort to champion other small businesses, the wide selection of goods goes beyond just Cloverleaf products.

Fitness Goals? Try Family Boxing

With a slogan like “Changing lives one round at a time”, it’s hard not to be swayed by the mission over at Family Boxing & Fitness. And it’s clear they are walking the walk, as evidenced by the growing community in and around it. Idaho News 6 offers the full profile.

Radio & Audio Advertising

Heart-Stopping Campaign Illustrates the Power of Radio

Any advertiser knows what you want more than anything, is to make people stop what they’re doing to listen. A recent campaign in Britain showcased just how powerful and immersive radio can be, which is why it’s so good for getting people’s attention.

Audio Becomes Focal Point for Massive Hilton Campaign

It’s been six years since this amount of marketing expense spending left the pockets of Hilton. Titled “It Matters Where You Stay”, the campaign is striking right when traveling is picking up where it left off prior to March of 2020 - which for Hilton specifically, was the last time they were advertising at all. Even before the official launch campaign launch, tens of thousands of Hilton’s radio ads were being aired.Their key goal with the massive audio campaign? Differentiate. Making travel more about the stay, as opposed to just the destination

Permission for Cannabis Ads Gains Government Steam

With the growing trend of cannabis legalization comes an optimism by broadcasters of another revenue stream. It’s closer to a reality, after a 220-207 vote continued momentum for cannabis ads. The kicker? It would only be allowed in states where cannabis is already legal. It is not in Idaho, which is likely to only fan flames between supporters of its current ban, and advocates of legalizing who say cite personal freedom and economic advantages.

A jam-packed month it has been! Stay cool Twin, and if your small business wants to put the power of audio to gain a bigger audience and increase sales,  let’s chat.