The first half of the year, is near! As temperatures have escaped the 70s, the Magic Valley is bringing the heat with plenty of business news. Before we explore some national trends in radio and advertising, let’s jump into some local-focused developments pertaining to some huge commercial real estate, some awesome charity news, and one of the Magic Valley’s best food & fun carnivals!

Twin Falls Business News

Canyon Park West Unveils Numerous New, Huge Tenants

Commercial Real Estate leader Wood Investment Companies announced an array of new tenants at Twin Falls’ Canyon Park West shopping center, and you’ll know and love many of them: Dick’s Sporting Goods, Petco, ULTA beauty, and Natural Grocers are just a handful. Idaho Business Review delivered a full write-up on the behind-the-scenes development along with what the new tenants mean for The Magic Valley

First Federal Bank Gives Away Massive Sum Via Charity Rock-Paper-Scissors Tournament

64 Twin Falls businesses participated not just to take home a gnarly belt, but a humongous cash purse for a charity of their choosing.

For the past five years, First Federal Bank has orchestrated a rock-paper-scissors tournament. This year’s entry was $275, with payouts of $10,000, $4000, $2,000, and $1,000. And this year’s featured the debut of a $600 prize for the best intro! This year’s champion was Harris CPAs, who donated their $10,000 prize to Broken Hearts Rescue.

Western Days is Live

Fun, food, music, and carnival! It’s the time for the 40th annual Twin Falls’ Western Days. Be sure to download their parade app from their website to make access and the experience much easier!

Radio, Advertising & Marketing

9 Good Reasons to Buy Radio Advertising

Radio Ink delivered a concise yet informative piece on the vast benefits of radio advertising for small businesses. As you scan them, think about how most of them apply even more so to community-driven regions like the Magic Valley. Radio’s worked for businesses for over a century, and there are undeniable reasons why.

2022’s Top Radio Advertisers

Procter & Gamble alongside Comcast entered the $200-million ad-spend club for radio, dishing out $233.5 million and $205.4 million, respectively, on ads to grace the airwaves. The other top spenders can be read on Inside Radio’s full analysis. The top-spending brand as opposed to parent company was Pfizer, spending over $120 million on radio ads.

How Google Privacy Adjustments Will Shape Digital Marketing

Google has been neck-deep in the artificial intelligence boom, and Search Engine Journal explored how new privacy changes - somewhat tied to the TikTok bans & controversies - will affect advertisers and audiences alike. Enjoy the summary from SEJ, or dive in to Google’s entire playbook (their actual name for it) here.

The Best Radio Advertising in Twin Falls Starts Here

We at Iliad Media Group pride ourselves not on our success, but that of the businesses we help. Our top-rated stations have the ideal audience for your business, whatever good or service it provides to whatever target demographic. So what do you say, how about a spring and summer of success in the Magic Valley? Let’s chat.