Happy November Twin! On top of our excellent rates for excellent radio advertising, there is a wave of news & developments spanning radio, business and advertising. In The Magic Valley, we’ll touch on a specific automotive company that’s booming like few others, and how across the nation, audio may define the future of marketing. Let’s get to it and see how our region is growing!

Twin Falls Business News

Lease End Announces Second Twin Falls Office

Inc. Magazine named Lease End, the auto-lease service company, the fastest growing company in Idaho. Well, the growth continues. The online platform announced the opening of its second office in Twin Falls, which is expected to command upwards of 70 additional employees. It’s a big enough deal that AP News even served up a whole story on it.

Recap of Recent Business Closures

The height of the pandemic may have come and gone, but its effect on local businesses is still rippling through the Magic Valley. Profiled here are 8 businesses that shut their doors, some even after re-opening at some point during the pandemic’s softening.

Mental Health Spotlight: H30 Wellness

There has been a 13% increase in mental health diagnoses across the U.S., and a new business is seeking to help people who’ve not been helped by antidepressants. H30 Wellness is a psychiatric med spa boasting numerous treatments, tools and services not offered anywhere else within hundreds of miles. KMVT has the full story.

Radio, Media, & Business

Iliad Media Group Running Crazy Good Advertising Sale

We’re all about supporting our local businesses, and we figured what better way than offering up to 50% off advertising rates on our top-rated stations. Our 2022 Client Appreciation Sale lasts just a couple more weeks, and the rates you lock in are good for all of 2023. So no matter how much time you’d like to craft that perfect campaign, or let us help you with it, you got it!

Agency with Global Clients Bullish on Audio for 2023

Coca-Cola, General Motors, and Proctor & Gamble are just a handful of clients of Dentsu Media. Diana Anderson is Dentsu’s Senior VP and Group Director of National Audio and Local Digital Activation, and she had some glowing words for the future of audio, and radio in particular. “I’m seeing clients maintaining spend, year-over-year, or increasing spend,”, she told Inside Radio as a part of a much larger report on audio’s future in business.

The Link Between Radio Advertising and Brand Choice

Commercial Radio & Audio (CRA) recently commissioned a “radio attention” study, and the results are stunning, even to the most passionate radio enthusiasts. Brands who utilize radio advertising saw a 20% increase in consumer brand choice. Another illuminating takeaway was the three radio ad categories based on listener attention: 1) Automotive, 2) Quick service restaurants, and 3)Retail.

We wish you a lovely November! And our Client Appreciation Sale may only last a couple more weeks, but our advertising rates will always be good, and always on the best stations in the Magic Valley. So If you or someone you know has a business that wants to outsmart competition and generate more sales through the best use of audio marketing in town, let’s chat.