Spring in the Magic Valley is rich with events. We;ve got multiple businesses using their operation to help the homeless, and even bees & butterflies. We’ve got some staggering new data on where businesses should advertise as the COVID pandemic continues to slow. And, we even have Farmers Market details! Let’s get to it.

Twin Falls Business News

Local Business Lends a Helping hand to Homeless Youth

It’s a troubling trend that is worsening, even despite the Magic Valley’s growth - homeless students. But land title company Titlefact is steadfast in addressing it. They held an enormously successful collection drive, and are now welcoming items to be dropped off at their 163 4th Avenue North location. Essential items such as toothbrushes, toilet paper, soap, shampoo, and other things we use daily that we may take for granted, are deeply appreciated. 

Farmers Market Gets Underway

Nothing reflects the joy of Spring’s arrival like Farmers Markets, especially in our resource-rich region. Now through October, every Saturday will feature a minimum of thirty vendors with a world-class array of meats, produce, seasonings, baked goods along with a wide assortment of handmade goods, even art, bath & beauty products. Hours are 9:00 AM - 1:00 PM, and the location is 1485 Pole Line Rd E, Twin Falls, ID 83301.

Pollination Please! Businesses Helping Bees & Butterflies

It’s been a process four years in the making ever since a group of concerned citizens formed the Twin Falls Pollinator Council, as a result of the decline in bee & butterfly populations. Plant shop Native Roots LLC owner Steven Paulson is a founding member of the council, and details how it is working alongside Twin Falls Parks & Recreation. A recent focus has been plant pollinator gardens, and your purchase can help! Order online at https://tfpollinatorcouncil.org, or pick up at Native Roots May 12th & 13th between 10 AM - 3 PM.

Radio, Advertising & Marketing

Commutes are Back. Radio is Soaring as a Result

COVID-19 declared victory over commutes, but signs are emerging that the work-from-home revolution isn’t as permanent or full-fledged as many were expecting. Radio Ink wonderfully explains how radio is poisedo dominate, as 86% of the nation’s workforce is back commuting, up from 48% in April 2020 and 79% in 2021.

Procter & Gamble Ups Ad Spend by over 40%

The old mantra goes, “Study the greats”. Procter & Gamble is a company worth more than $350 billion dollars, which would leave many radio naysayers to assume they allocate ad dollars toward newer, “cutting edge” avenues. Not so fast. Right on the heels of the massive report that radio is topping television, Procter & Gamble released details on how they’re betting on the airwaves like never before. 

2023: New Era for Digital Marketing

The combination of the COVID slowdown alongside the A.I. explosion has set up 2023 to be a definitive year for marketing. The publication Motley Fool released a thorough detailing of 8 Tips for Unbeatable Digital Marketing, so you’re not left in the dust of your competitors as technology evolves almost by the second.

The Best Advertising in Twin Falls Starts Here

Spring, in the fullest of swings! Get on out to those Farmers Markets Twin. And if you or someone you know has a business that wants to be heard by the most engaged listeners on the top stations in the Magic Valley, let’s chat. It’d make our day, and we’re sure it would make your year.