FAQs
Does radio actually work?
Absolutely! In fact, radio is the biggest reach medium, and when you have the right station, the right target audience, and the right message, it can be one of the most effective and affordable forms of advertising.
How do I track my radio advertising to see if it’s working?
Iliad Media Group has amazing analytics that allows us to show spikes in traffic to your website within thirty minutes of your commercial airing. Each month, your Account Executive will provide a detailed report, so you'll be able to see the difference your commercial(s) made in driving customers to your website.
How do I get a DJ to talk about my product/service?
That's called an endorsement. Your Account Executive can provide you with information on how to make that happen.
Who creates my ad and how much does it cost?
You are always welcome to bring your own ad or radio copy. Otherwise, your radio ad will be written by one of our exceptional account executives using the information you provide them. Once it's written, you get the chance to review the script and recommend any changes. Once we have your approval, our production team gets to work on making it come to life on air. And all at no charge!
Do you have live local talent?
We sure do! Our beloved DJs are highly recognized not only for their on-air talent but for their contributions to our community. You'll see them hosting and attending various community events, raising money, and supporting great causes that make a difference with the listeners who love them. These local personalities love their jobs and the chance to talk directly to their fan base.
Besides radio ads, what do you offer?
Iliad Media Group has so much to offer in addition to great radio advertising and promotions. We take the time to meet with you and dig deep to uncover the needs of your specific business to discover what other mediums would help you succeed. From targeted display, social and video campaigns to website development, pay-per-click campaigns, and more, it's all customized to create consistent and effective marketing to be heard and be found.
Wait, you’re a radio company that does digital marketing?
Iliad Media Group is just that – a media company. We've invested in our technology and in our people to provide our clients with customized marketing solutions for successful campaigns across all platforms.
What digital services do you offer?
We offer digital services ranging from targeted display, social, and video advertising, to website development, to search engine optimization (SEO), pay-per-click advertising (SEM), reputation management, social media posting and more. We don't believe in a one size fits all solution, so we make recommendations based on your needs and your budget – layering digital services on top of our core radio offerings to increase your return on investment.
What's an appropriate marketing budget for radio and online advertising?
We can accommodate a variety of budgets and provide comfortable options. After a conversation with your Account Executive, we'll be able to determine what an appropriate budget would be for your specific needs.
Do I have to sign a contract? If so, how can I cancel?
We do have clients sign a contract with flexible cancellation options, so we are all on the same page with the details of your marketing plan.
I have no idea what to do online, where do I start?
You're not alone. The digital world can be complex to navigate, and that's what we're here for. Just set up an appointment with one of our Account Executive and our team will begin the research to make the best suggestions on where and how we can help your business.