A media group like you’ve never met before.
We are creative storytellers, entertainers, problem solvers, and caretakers who aren’t afraid to roll up our sleeves to get the job done. We thrive on turning new and imaginative ideas into reality and are guided by honesty, reliability, and fairness in all we do. We have built a culture where every voice matters, where we are empowered to create without fear of failure, and where we celebrate successes and overcome challenges as a team.
We put people first. As a locally owned and operated company, we know our strongest asset is our homegrown talent – but we don’t stop there. Every listener we connect with and every client we partner with truly matters to us. We are proud to live in the communities we serve and to support the people and businesses that define what it means to be Idahoan.
Our goal is to become a driving multimedia force that connects customers with traditional and digital communities who crave entertainment and content.
Party like it’s 1999.
When Impact Radio Group came on the scene in Boise 10+ years ago, Darrell Calton, CEO was given free reign to build an independent broadcast group with just one catch, “make it about the people and make some money.”
To say we were the underdog in town is an understatement. But armed with a blue-collar work ethic and a people-first mentality, a small team of creative and dedicated people saw what good local radio could be and cranked up the volume.
A decade later, the passion, determination, and commitment that led Impact Radio Group to the top of the charts continues to push us to reach farther and climb higher. Today we proudly serve both Boise and Twin Falls as Iliad Media Group.
While we remain under the same strong ownership and leadership as our origin brand Impact Radio Group, we’re choosing to use our parent company name across all our markets and efforts to reflect what we actually do (and have been doing for some time now).
Integrity.
Creativity.
People-First.
Sometimes people say nice things about us.
“I can truly say I love my job. The culture of Iliad Media Group is like no other. The environment is incredibly empowering. I feel supported in my career and personal growth. It’s like a family here.”
We own it.
The employees of Iliad Media Group believe in radio so much, we bought the company. As of August 2022, the employees of Iliad Media Group Twin Falls and Boise have all become employee-owners.
CEO Darrell Calton said, “Employee ownership will allow us to live our values of putting people first, leading with creativity, and acting with integrity. The work we do each day will have a deeper purpose and greater impact on our communities than ever before.”
THE FUTURE OF AUDIO IS GREAT
There’s so much competition for our eyes. But for our ears, there’s still room to grow there. You can count on us to always be looking for ways to improve what we’re offering and doing for our employees, our clients, and our audiences.
We bring the good-good.
No shame here. You heard it, we bring it. When you partner with us, you get the best the valley has to offer. Better yet, we have a vested interest in your success.