There’s talking the talk. Then there’s walking the walk. As for advertising, if you get prospective consumers talking about you, you are walking the walk. Learn from this bombshell study about radio advertising and their station’s listeners.

Radio is evolving. Your ad spend is spreading many directions, but radio is always a strong platform to reach a local audience. Learn how the changes stack up and where to advertise your company.

The evolution of the click has changed tremendously over the years.

Today, effective ad campaigns are defined by a set of metrics that provide deeper insights into audience engagement, conversion, and high-level campaign performance. Learn the in’s and out’s of how to succeed in today’s digital marketing landscape.

New York City is known as the city that never sleeps. It’s one of the more alluring qualities about the Big Apple, one that brings tourists in droves year-round.

Your business website doesn’t sleep either. It’s your 24-hour salesperson in this ever-digital world, a beacon calling out to potential customers in the bustling streets of cyberspace, in the competitive county that is your industry. Just like a well-designed physical store, a website should be inviting, efficient, and memorable. But what gets it there?

Nearly everyone knows the Treasure Valley is one of America’s top regions to live in.

But what about the businesses that comprise this marvelous place? Specifically, the top businesses to work for? After all, with such a robust and steady influx of people comes a higher interest in jobs. With higher interest in jobs, comes deeper interest in the quality of said jobs.

Radio is unique. It creates more trust and connection with it’s listeners than any other medium on the planet. Not sure you agree? Here’s the 5 reasons why we think we’re right on the mark for 2023.

The best radio advertising on Boise’s best radio stations is here. All at up 50% off.

Uninformed action is gambling. Every marketing decision you make for your business can gain or keep customers. But they can also lose them, or deter prospective ones.

After spending over four decades working in commercial radio, I have learned critical insights about the relationship between radio advertising and consumer behavior. Knowing the two types of consumers, the three types of advertising and how they work together is vital to creating a successful marketing strategy for your business.

In this piece, we’re looking big, diving into why such enormous companies rely so heavily on one particular medium to advertise - radio. On top of that, we’re going to lay out the best takeaways to benefit you and your business regardless of its size. Think about the phrase “Beat them at their own game”. Why that can be advantageous is getting to study as an outsider. Fresher perspective, greener eyes.

You can’t shut off your ears. This, in the advertising world, is known as an intrusive quality. It’s also known as one of the most valuable traits of any copy or campaign, and a core reason audio marketing has been so dominant - and will continue to be.

Social networks also illustrate the “network effect”, and king of them all for businesses is LinkedIn. The name alone speaks to the value of connection much more so than any other platform.

LinkedIn isn’t an option. It’s a requirement if you want meaningful success for your business. Here are five reasons why that span social, economic, and staffing reasons among others.

Loneliness is on the rise. But there is one medium of communication that still embraces and delivers it; radio, and it’s been doing it for over a century. Learn how radio connects with its listeners like no other platform.

Mary Zukin, an exceptional talent from Iliad Media Group, became MIW's first Speak Up! Mentee. This groundbreaking development represents a significant step in creating a more inclusive and diverse industry. It is also another example of how radio is ever-evolving, despite naysayers’ uninformed insistence that the format is dead.

In a digital age dominated by streaming platforms and mobile devices, loud voices, like software and tech companies, holler to the rooftops that traditional AM/FM radio has lost its appeal, especially among the younger generation. However, recent findings from Edison Research's Share of Ear study shed light on a surprising trend: Gen Z spends a significant amount of their in-car listening time with good old-fashioned radio.

After surveying over 4,000 Americans, Edison Research recently released their Share of Ear findings for the last quarter of 2022. Revealed within these results are flawed perceptions, continued dominance, and informed projections; all pertaining to radio, podcasts, streaming services, and everything audio-based in between.

Radio’s most popular awards program, The Radio Mercury Awards, just announced their finalists. Iliad Media Group made the cut. Check out our top 5 favorite ads.

From customer service to marketing and logistics, AI is being used to automate tasks and make processes more efficient. Small businesses in particular stand to benefit from AI in a number of ways because AI is a great equalizer.

There are a few simple, easy, and quick ways to start generating revenue immediately. Follow these few steps to push the envelope with your sales goals.

By venturing back into where radio started, has been, and remains for the world of advertising, businesses may get a better sense of where it’s all headed. So let’s scratch a history itch via a supremely powerful medium for business owners and consumers alike - radio.