Radio is unique. It creates more trust and connection with it’s listeners than any other medium on the planet. Not sure you agree? Here’s the 5 reasons why we think we’re right on the mark for 2023.

Loneliness is on the rise. But there is one medium of communication that still embraces and delivers it; radio, and it’s been doing it for over a century. Learn how radio connects with its listeners like no other platform.

After surveying over 4,000 Americans, Edison Research recently released their Share of Ear findings for the last quarter of 2022. Revealed within these results are flawed perceptions, continued dominance, and informed projections; all pertaining to radio, podcasts, streaming services, and everything audio-based in between.

Radio’s most popular awards program, The Radio Mercury Awards, just announced their finalists. Iliad Media Group made the cut. Check out our top 5 favorite ads.

Intrusiveness is the overarching reason radio ads can be so memorable. But there is a collection of unique abilities the medium possesses that will have you standing above your competition. Let’s sift through them.

Radio is trustworthy.

People often return to tried and true methods when new and “improved” iterations arrive. But how well are waterbeds doing?

Stories entice us, they move us, and can leave us feeling compelled to act. In Mona Lisa’s case, “act” means traveling to Paris only to stand in line for three hours, only to be crammed in a sea of people, cameras and gasps.

That’s the power of stories, and it has introduced a new era within business and advertising. Because what business doesn’t dream of enticing customers and compelling them to act?

Operating a small business is an admirable undertaking. Advertising is a crucial complement to it. Putting the two together, specifically on the radio, is like peas and carrots AND peanut butter. Here’s five reasons why.

One of the most significant advantages held by radio advertising is its ability to get the same exact valuable information social media companies can (or could)...without the shady tracking or monitoring of specific users (listeners).