The best radio advertising on Boise’s best radio stations is here. All at up 50% off.

In a digital age dominated by streaming platforms and mobile devices, loud voices, like software and tech companies, holler to the rooftops that traditional AM/FM radio has lost its appeal, especially among the younger generation. However, recent findings from Edison Research's Share of Ear study shed light on a surprising trend: Gen Z spends a significant amount of their in-car listening time with good old-fashioned radio.

After surveying over 4,000 Americans, Edison Research recently released their Share of Ear findings for the last quarter of 2022. Revealed within these results are flawed perceptions, continued dominance, and informed projections; all pertaining to radio, podcasts, streaming services, and everything audio-based in between.

One of the most significant advantages held by radio advertising is its ability to get the same exact valuable information social media companies can (or could)...without the shady tracking or monitoring of specific users (listeners).