The best radio advertising on Boise’s best radio stations is here. All at up 50% off.

Loneliness is on the rise. But there is one medium of communication that still embraces and delivers it; radio, and it’s been doing it for over a century. Learn how radio connects with its listeners like no other platform.

In a digital age dominated by streaming platforms and mobile devices, loud voices, like software and tech companies, holler to the rooftops that traditional AM/FM radio has lost its appeal, especially among the younger generation. However, recent findings from Edison Research's Share of Ear study shed light on a surprising trend: Gen Z spends a significant amount of their in-car listening time with good old-fashioned radio.

Audio is dominating the consumption, marketing & business landscapes; and it’s only going to grow. We have the data to prove it, so let’s parse it out across three popular realms.

Sometimes, small business strategy can feel like a coinflip in terms of where to direct attention. But grasping a key difference between two often misunderstood arenas - marketing and advertising - will inform you, lighten your load, and generate sales in one fell swoop. Let’s break it down.

A great tool makes an astonishing difference in completing a goal. In the world of small business, you need great tools for a newfound requirement in the 21st century - content. Content’s messy, ever-changing, labor-intensive and often a timesuck. But the right strategy with the right tool, makes content a catalyst for boomin’ business.

Make your brand’s event marketing as good as Apple’s. With radio promotion, you can reach a targeted and specific audience who are the ideal candidates to be your future customers. Here’s how it works.

Radio reaches 84% of adults who plan on looking for a job within the next year. Think about that metric! It accounts for not just those currently out of work, but even those with jobs who just have their ears open to other options.