The evolution of the click has changed tremendously over the years.

Today, effective ad campaigns are defined by a set of metrics that provide deeper insights into audience engagement, conversion, and high-level campaign performance. Learn the in’s and out’s of how to succeed in today’s digital marketing landscape.

New York City is known as the city that never sleeps. It’s one of the more alluring qualities about the Big Apple, one that brings tourists in droves year-round.

Your business website doesn’t sleep either. It’s your 24-hour salesperson in this ever-digital world, a beacon calling out to potential customers in the bustling streets of cyberspace, in the competitive county that is your industry. Just like a well-designed physical store, a website should be inviting, efficient, and memorable. But what gets it there?

Nearly everyone knows the Treasure Valley is one of America’s top regions to live in.

But what about the businesses that comprise this marvelous place? Specifically, the top businesses to work for? After all, with such a robust and steady influx of people comes a higher interest in jobs. With higher interest in jobs, comes deeper interest in the quality of said jobs.

Social networks also illustrate the “network effect”, and king of them all for businesses is LinkedIn. The name alone speaks to the value of connection much more so than any other platform.

LinkedIn isn’t an option. It’s a requirement if you want meaningful success for your business. Here are five reasons why that span social, economic, and staffing reasons among others.

Google, just like most platforms, changes on a daily basis. In fact, it changes approximately 12 times a day. Learn how to keep up with the ever-changing world of Search Engine Optimization, often referred to as SEO.

I posit that it’s not our attention spans getting shorter; it’s all that is in dogged pursuit of them. This is why great copy must, for whatever reason, stop people. In their tracks, out of their train of thought, and into your subject.

Google Analytics can help you gain vital data about your business, your website, and most importantly, your customers. Best of all, it’s not even you that has to do the intense focusing. It’s a tool.

In the 21st century, the website is to business as New Year’s Calling was to romance. And just like many bachelors were surely committing a plethora of errors over a beautiful coffee table that would now fetch upwards of $20k on Antiques Roadshow, many businesses are making catastrophic errors on their website. The bachelors didn’t get the girl, and the businesses, don’t get the customer.

TANSTAAFL applies to medicine, relationships, home & auto purchases, diet, finance and so much more. And it can often apply to business, and marketing in particular, what with tech and analytics galore. However it doesn’t have to, if you’re savvy enough with your marketing.

2021 saw record-shattering numbers in retail sales alone. And even despite fears of a recession, Black Friday and Cyber Monday sales for 2022 were respectable at worst, shockingly high at best. Bottom line, no matter the size of your business or operation, the holidays are a consumer party you do not want to miss out on. So let’s discuss what you can do to ensure you take full advantage.

A great tool makes an astonishing difference in completing a goal. In the world of small business, you need great tools for a newfound requirement in the 21st century - content. Content’s messy, ever-changing, labor-intensive and often a timesuck. But the right strategy with the right tool, makes content a catalyst for boomin’ business.

The Idaho State Broadcasting Association just privately announced its three finalists for the 2022 “Best in Broadcasting” Local Commercial Production: Best Commercial award. Iliad Media Group is thrilled and honored to be one of them!

Advertising is crucial, yet futile if not delivered masterfully. A 5 is no more memorable than a 2. Maybe you have the time, creativity and experience to knock out your own marketing while actually running your SMB. But would you rather “knock it out”...or blow people away and watch sales skyrocket?

“Centuries went on and the presence of stories just kept expanding, into Renaissance artwork, the novel, still photography, Chaplin films, concept albums and of course the Desperate Housewives series. “

Things make impressions on us. And in the world of 21st-century business, there is no more impactful impression than a website.