New York City is known as the city that never sleeps. It’s one of the more alluring qualities about the Big Apple, one that brings tourists in droves year-round.

Your business website doesn’t sleep either. It’s your 24-hour salesperson in this ever-digital world, a beacon calling out to potential customers in the bustling streets of cyberspace, in the competitive county that is your industry. Just like a well-designed physical store, a website should be inviting, efficient, and memorable. But what gets it there?

Learn about the science behind why we emotional connect to certain content, ads, and messaging. We’ve got all the tips you need to make your next creative the best it can be.

Stories entice us, they move us, and can leave us feeling compelled to act. In Mona Lisa’s case, “act” means traveling to Paris only to stand in line for three hours, only to be crammed in a sea of people, cameras and gasps.

That’s the power of stories, and it has introduced a new era within business and advertising. Because what business doesn’t dream of enticing customers and compelling them to act?

“Centuries went on and the presence of stories just kept expanding, into Renaissance artwork, the novel, still photography, Chaplin films, concept albums and of course the Desperate Housewives series. “