Uninformed action is gambling. Every marketing decision you make for your business can gain or keep customers. But they can also lose them, or deter prospective ones.

Branding can span everything from videos and magazine ads of a simple logo, to company culture and C-Suite tweets. It plays a vital role in whether or a not a business - of any size - can accomplish the #1 feat - standing out.

These five examples will feature big brands with bigger budgets - but there is a wealth of knowledge to be drawn from their tactics for small business to stand taller than their competitors. Let’s dive in.

Sometimes, small business strategy can feel like a coinflip in terms of where to direct attention. But grasping a key difference between two often misunderstood arenas - marketing and advertising - will inform you, lighten your load, and generate sales in one fell swoop. Let’s break it down.

That success is what allowed us to give back. How? By offering up to 50% off your advertising on the best radio stations in Boise.

We started it last month, but our inventory has been filling up faster than you can AM/FM, so this is your last chance to take advantage. We repeat, only three weeks remain to…

Learn about the science behind why we emotional connect to certain content, ads, and messaging. We’ve got all the tips you need to make your next creative the best it can be.

Stories entice us, they move us, and can leave us feeling compelled to act. In Mona Lisa’s case, “act” means traveling to Paris only to stand in line for three hours, only to be crammed in a sea of people, cameras and gasps.

That’s the power of stories, and it has introduced a new era within business and advertising. Because what business doesn’t dream of enticing customers and compelling them to act?

“Be greedy when others are fearful, and fearful when others are greedy”.

It’s the most famous quote from the most famous investor alive, Warren Buffett. And it contains Grade A wisdom for business owners battling inflation.

One of the most significant advantages held by radio advertising is its ability to get the same exact valuable information social media companies can (or could)...without the shady tracking or monitoring of specific users (listeners).

People are watching and scrolling less, and listening more. And yet, audio marketing is where electric cars were a decade ago. Very much present but sort of mysterious…and that’s what makes its future so bright.