The evolution of the click has changed tremendously over the years.

Today, effective ad campaigns are defined by a set of metrics that provide deeper insights into audience engagement, conversion, and high-level campaign performance. Learn the in’s and out’s of how to succeed in today’s digital marketing landscape.

You can’t shut off your ears. This, in the advertising world, is known as an intrusive quality. It’s also known as one of the most valuable traits of any copy or campaign, and a core reason audio marketing has been so dominant - and will continue to be.

Social networks also illustrate the “network effect”, and king of them all for businesses is LinkedIn. The name alone speaks to the value of connection much more so than any other platform.

LinkedIn isn’t an option. It’s a requirement if you want meaningful success for your business. Here are five reasons why that span social, economic, and staffing reasons among others.

From customer service to marketing and logistics, AI is being used to automate tasks and make processes more efficient. Small businesses in particular stand to benefit from AI in a number of ways because AI is a great equalizer.

By venturing back into where radio started, has been, and remains for the world of advertising, businesses may get a better sense of where it’s all headed. So let’s scratch a history itch via a supremely powerful medium for business owners and consumers alike - radio.

Intrusiveness is the overarching reason radio ads can be so memorable. But there is a collection of unique abilities the medium possesses that will have you standing above your competition. Let’s sift through them.

TANSTAAFL applies to medicine, relationships, home & auto purchases, diet, finance and so much more. And it can often apply to business, and marketing in particular, what with tech and analytics galore. However it doesn’t have to, if you’re savvy enough with your marketing.

Audio is dominating the consumption, marketing & business landscapes; and it’s only going to grow. We have the data to prove it, so let’s parse it out across three popular realms.

2021 saw record-shattering numbers in retail sales alone. And even despite fears of a recession, Black Friday and Cyber Monday sales for 2022 were respectable at worst, shockingly high at best. Bottom line, no matter the size of your business or operation, the holidays are a consumer party you do not want to miss out on. So let’s discuss what you can do to ensure you take full advantage.

Branding can span everything from videos and magazine ads of a simple logo, to company culture and C-Suite tweets. It plays a vital role in whether or a not a business - of any size - can accomplish the #1 feat - standing out.

These five examples will feature big brands with bigger budgets - but there is a wealth of knowledge to be drawn from their tactics for small business to stand taller than their competitors. Let’s dive in.

Sometimes, small business strategy can feel like a coinflip in terms of where to direct attention. But grasping a key difference between two often misunderstood arenas - marketing and advertising - will inform you, lighten your load, and generate sales in one fell swoop. Let’s break it down.

We have previously explored why radio advertising is brilliant for small business strategy overall.

Today, we narrow the spotlight onto the roles regions play, and the potency they can bring for businesses that use the radio to advertise. Oh, and there’ll be plenty of details on our incredible discounts to advertise your small business on the top stations in Boise. Let’s get to it.

We recently made the news, this time for more than just our radio ratings.

We believe in good local radio so much that we bought the company, as explained by BoiseDev here.

That’s right, 100% employee ownership. And we wanted to celebrate what has allowed us to achieve this - businesses just like yours! And we figured what better way to celebrate than a Client Appreciation Sale with crazy good rates.

Radio is trustworthy.

People often return to tried and true methods when new and “improved” iterations arrive. But how well are waterbeds doing?

A great tool makes an astonishing difference in completing a goal. In the world of small business, you need great tools for a newfound requirement in the 21st century - content. Content’s messy, ever-changing, labor-intensive and often a timesuck. But the right strategy with the right tool, makes content a catalyst for boomin’ business.

Learn about the science behind why we emotional connect to certain content, ads, and messaging. We’ve got all the tips you need to make your next creative the best it can be.

“Decision paralysis” is widely accepted to be plaguing most of us in our age of abundance. And when it comes to advertising, small businesses are just as inundated with choices. What’s hot? What’s economical? What’s meant for my product or service?

The Idaho State Broadcasting Association just privately announced its three finalists for the 2022 “Best in Broadcasting” Local Commercial Production: Best Commercial award. Iliad Media Group is thrilled and honored to be one of them!

For SMBs, inflation ain’t fun. But by taking its signal to up your operation’s efficiency, you can zig when your competitors zag. They’ll be fearful, wanting to avoid spending a single dollar on advertising. and you can plant your flag on the advertising goldmine that is local radio.