For SMBs, inflation ain’t fun. But by taking its signal to up your operation’s efficiency, you can zig when your competitors zag. They’ll be fearful, wanting to avoid spending a single dollar on advertising. and you can plant your flag on the advertising goldmine that is local radio.

Operating a small business is an admirable undertaking. Advertising is a crucial complement to it. Putting the two together, specifically on the radio, is like peas and carrots AND peanut butter. Here’s five reasons why.