Nearly everyone knows the Treasure Valley is one of America’s top regions to live in.

But what about the businesses that comprise this marvelous place? Specifically, the top businesses to work for? After all, with such a robust and steady influx of people comes a higher interest in jobs. With higher interest in jobs, comes deeper interest in the quality of said jobs.

Mary Zukin, an exceptional talent from Iliad Media Group, became MIW's first Speak Up! Mentee. This groundbreaking development represents a significant step in creating a more inclusive and diverse industry. It is also another example of how radio is ever-evolving, despite naysayers’ uninformed insistence that the format is dead.

Radio’s most popular awards program, The Radio Mercury Awards, just announced their finalists. Iliad Media Group made the cut. Check out our top 5 favorite ads.

By venturing back into where radio started, has been, and remains for the world of advertising, businesses may get a better sense of where it’s all headed. So let’s scratch a history itch via a supremely powerful medium for business owners and consumers alike - radio.

Munger states “It is remarkable how much long-term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.”

At first hearing, it almost sounds like a no-duh. But be honest with yourself - how many times have you asked “what would a foolish person do” in XYZ scenario you’ve encountered? It’s a small but powerful re-framing of optimal thought. And advertising has lessons reflecting this same principle, all over the place.

2021 saw record-shattering numbers in retail sales alone. And even despite fears of a recession, Black Friday and Cyber Monday sales for 2022 were respectable at worst, shockingly high at best. Bottom line, no matter the size of your business or operation, the holidays are a consumer party you do not want to miss out on. So let’s discuss what you can do to ensure you take full advantage.

That success is what allowed us to give back. How? By offering up to 50% off your advertising on the best radio stations in Boise.

We started it last month, but our inventory has been filling up faster than you can AM/FM, so this is your last chance to take advantage. We repeat, only three weeks remain to…

Make your brand’s event marketing as good as Apple’s. With radio promotion, you can reach a targeted and specific audience who are the ideal candidates to be your future customers. Here’s how it works.

“Decision paralysis” is widely accepted to be plaguing most of us in our age of abundance. And when it comes to advertising, small businesses are just as inundated with choices. What’s hot? What’s economical? What’s meant for my product or service?

For SMBs, inflation ain’t fun. But by taking its signal to up your operation’s efficiency, you can zig when your competitors zag. They’ll be fearful, wanting to avoid spending a single dollar on advertising. and you can plant your flag on the advertising goldmine that is local radio.

Operating a small business is an admirable undertaking. Advertising is a crucial complement to it. Putting the two together, specifically on the radio, is like peas and carrots AND peanut butter. Here’s five reasons why.

We at Iliad Media Group are honored and proud to have three radio advertisements nominated! In fact, one of our clients we advertised in a nominated spot just scored an enormous win on NBC’s Shark Tank. Talk about momentum!

“Be greedy when others are fearful, and fearful when others are greedy”.

It’s the most famous quote from the most famous investor alive, Warren Buffett. And it contains Grade A wisdom for business owners battling inflation.

One of the most significant advantages held by radio advertising is its ability to get the same exact valuable information social media companies can (or could)...without the shady tracking or monitoring of specific users (listeners).

People are watching and scrolling less, and listening more. And yet, audio marketing is where electric cars were a decade ago. Very much present but sort of mysterious…and that’s what makes its future so bright.