We Own It

WE BELIEVE

We believe in the power of good local radio so much that in 2022, we partnered with our original ownership to buy the company. We became one of only 42 Employee Stock Ownership Plans (ESOPs) in Idaho and one of only four radio broadcast ESOPs in the United States. And we couldn’t be more proud and motivated. We have been the only locally owned, privately held, large commercial radio cluster in the Boise market since 2007, while enjoying 26 years of commercial radio excellence in Twin Falls. Our status as an ESOP only strengthens our commitment to staying local.

MORE THAN MONEY

An Employee Stock Ownership Plan (ESOP) is a qualified retirement plan similar to a 401(k) plan. It buys, holds, and sells company stock for the benefit of the employees at no cost, providing an ownership stake in the company. In our case, that stake is 100%.

An ESOP is not just financial, as it often translates to outstanding work. Like any stock you could buy on the New York Stock Exchange, its price is directly correlated to its financial performance. In other words, an ESOP represents a strong financial incentive for its employee-owners because the company’s bottom line directly affects their individual finances.

Check out this helpful blog for more insights and benefits of Employee Stock Ownership Plans.

OWNERSHIP MEANS RESPONSIBILITY

100% employee ownership means we own the company, sure. But it also means we must truly own our work. Every one of our 50+ employee-owners carries a greater responsibility to our listeners, clients, community, and overall success. And you see it in everything we do.