After surveying over 4,000 Americans, Edison Research recently released their Share of Ear findings for the last quarter of 2022. Revealed within these results are flawed perceptions, continued dominance, and informed projections; all pertaining to radio, podcasts, streaming services, and everything audio-based in between.

Operating a small business is an admirable undertaking. Advertising is a crucial complement to it. Putting the two together, specifically on the radio, is like peas and carrots AND peanut butter. Here’s five reasons why.

“Be greedy when others are fearful, and fearful when others are greedy”.

It’s the most famous quote from the most famous investor alive, Warren Buffett. And it contains Grade A wisdom for business owners battling inflation.

People are watching and scrolling less, and listening more. And yet, audio marketing is where electric cars were a decade ago. Very much present but sort of mysterious…and that’s what makes its future so bright.