Uninformed action is gambling. Every marketing decision you make for your business can gain or keep customers. But they can also lose them, or deter prospective ones.

Munger states “It is remarkable how much long-term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.”

At first hearing, it almost sounds like a no-duh. But be honest with yourself - how many times have you asked “what would a foolish person do” in XYZ scenario you’ve encountered? It’s a small but powerful re-framing of optimal thought. And advertising has lessons reflecting this same principle, all over the place.

Google Analytics can help you gain vital data about your business, your website, and most importantly, your customers. Best of all, it’s not even you that has to do the intense focusing. It’s a tool.