Google Analytics can help you gain vital data about your business, your website, and most importantly, your customers. Best of all, it’s not even you that has to do the intense focusing. It’s a tool.

In the 21st century, the website is to business as New Year’s Calling was to romance. And just like many bachelors were surely committing a plethora of errors over a beautiful coffee table that would now fetch upwards of $20k on Antiques Roadshow, many businesses are making catastrophic errors on their website. The bachelors didn’t get the girl, and the businesses, don’t get the customer.