New York City is known as the city that never sleeps. It’s one of the more alluring qualities about the Big Apple, one that brings tourists in droves year-round.

Your business website doesn’t sleep either. It’s your 24-hour salesperson in this ever-digital world, a beacon calling out to potential customers in the bustling streets of cyberspace, in the competitive county that is your industry. Just like a well-designed physical store, a website should be inviting, efficient, and memorable. But what gets it there?

In the 21st century, the website is to business as New Year’s Calling was to romance. And just like many bachelors were surely committing a plethora of errors over a beautiful coffee table that would now fetch upwards of $20k on Antiques Roadshow, many businesses are making catastrophic errors on their website. The bachelors didn’t get the girl, and the businesses, don’t get the customer.