The Iliad Blog

Digital Marketing, Audience Engagement, Small Business Strategy, Pay-Per-Click Guest User Digital Marketing, Audience Engagement, Small Business Strategy, Pay-Per-Click Guest User

Metrics That Matter: The Tools of Stellar Ad Campaigns

The evolution of the click has changed tremendously over the years.

Today, effective ad campaigns are defined by a set of metrics that provide deeper insights into audience engagement, conversion, and high-level campaign performance. Learn the in’s and out’s of how to succeed in today’s digital marketing landscape.

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Radio Advertising, Social Media Advertising, Print Advertising, Pay-Per-Click, Small Business Strategy Guest User Radio Advertising, Social Media Advertising, Print Advertising, Pay-Per-Click, Small Business Strategy Guest User

Radio Advertising vs. Other Types of Advertising

“Decision paralysis” is widely accepted to be plaguing most of us in our age of abundance. And when it comes to advertising, small businesses are just as inundated with choices. What’s hot? What’s economical? What’s meant for my product or service?

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