The Iliad Blog
Top 5 Takeaways From a Bombshell Radio Study
There’s talking the talk. Then there’s walking the walk. As for advertising, if you get prospective consumers talking about you, you are walking the walk. Learn from this bombshell study about radio advertising and their station’s listeners.
Metrics That Matter: The Tools of Stellar Ad Campaigns
The evolution of the click has changed tremendously over the years.
Today, effective ad campaigns are defined by a set of metrics that provide deeper insights into audience engagement, conversion, and high-level campaign performance. Learn the in’s and out’s of how to succeed in today’s digital marketing landscape.