There’s talking the talk. Then there’s walking the walk. As for advertising, if you get prospective consumers talking about you, you are walking the walk. Learn from this bombshell study about radio advertising and their station’s listeners.

Radio is evolving. Your ad spend is spreading many directions, but radio is always a strong platform to reach a local audience. Learn how the changes stack up and where to advertise your company.

Radio is unique. It creates more trust and connection with it’s listeners than any other medium on the planet. Not sure you agree? Here’s the 5 reasons why we think we’re right on the mark for 2023.

The best radio advertising on Boise’s best radio stations is here. All at up 50% off.

You can’t shut off your ears. This, in the advertising world, is known as an intrusive quality. It’s also known as one of the most valuable traits of any copy or campaign, and a core reason audio marketing has been so dominant - and will continue to be.

Intrusiveness is the overarching reason radio ads can be so memorable. But there is a collection of unique abilities the medium possesses that will have you standing above your competition. Let’s sift through them.

Getting “under the hood” is important in all walks of life - not just automotive maintenance.

If by some chance you’ve not heard it, it just means what’s really happening underneath the surface. Relationships, work, diet, mental health, and yes, your vehicle - benefit immensely from occasional under the hood inspections.

Your advertising can also be assisted by a tune up from time to time, thanks to modern technology - like the collection listed below!

I posit that it’s not our attention spans getting shorter; it’s all that is in dogged pursuit of them. This is why great copy must, for whatever reason, stop people. In their tracks, out of their train of thought, and into your subject.

TANSTAAFL applies to medicine, relationships, home & auto purchases, diet, finance and so much more. And it can often apply to business, and marketing in particular, what with tech and analytics galore. However it doesn’t have to, if you’re savvy enough with your marketing.

We have previously explored why radio advertising is brilliant for small business strategy overall.

Today, we narrow the spotlight onto the roles regions play, and the potency they can bring for businesses that use the radio to advertise. Oh, and there’ll be plenty of details on our incredible discounts to advertise your small business on the top stations in Boise. Let’s get to it.

We recently made the news, this time for more than just our radio ratings.

We believe in good local radio so much that we bought the company, as explained by BoiseDev here.

That’s right, 100% employee ownership. And we wanted to celebrate what has allowed us to achieve this - businesses just like yours! And we figured what better way to celebrate than a Client Appreciation Sale with crazy good rates.

Radio is trustworthy.

People often return to tried and true methods when new and “improved” iterations arrive. But how well are waterbeds doing?

The Idaho State Broadcasting Association just privately announced its three finalists for the 2022 “Best in Broadcasting” Local Commercial Production: Best Commercial award. Iliad Media Group is thrilled and honored to be one of them!

Advertising is crucial, yet futile if not delivered masterfully. A 5 is no more memorable than a 2. Maybe you have the time, creativity and experience to knock out your own marketing while actually running your SMB. But would you rather “knock it out”...or blow people away and watch sales skyrocket?