The Iliad Blog
What Makes World-Class Business Copy?
I posit that it’s not our attention spans getting shorter; it’s all that is in dogged pursuit of them. This is why great copy must, for whatever reason, stop people. In their tracks, out of their train of thought, and into your subject.
Be Found: Why Online Presence Makes or Breaks Businesses
Things make impressions on us. And in the world of 21st-century business, there is no more impactful impression than a website.