Intrusiveness is the overarching reason radio ads can be so memorable. But there is a collection of unique abilities the medium possesses that will have you standing above your competition. Let’s sift through them.

I posit that it’s not our attention spans getting shorter; it’s all that is in dogged pursuit of them. This is why great copy must, for whatever reason, stop people. In their tracks, out of their train of thought, and into your subject.

The Idaho State Broadcasting Association just privately announced its three finalists for the 2022 “Best in Broadcasting” Local Commercial Production: Best Commercial award. Iliad Media Group is thrilled and honored to be one of them!