The Iliad Blog
Audio Advertising Battle Royale: AM/FM vs. Ad-Supported Streaming
Radio is evolving. Your ad spend is spreading many directions, but radio is always a strong platform to reach a local audience. Learn how the changes stack up and where to advertise your company.
Sounds of Marketing: Why Audio Content has Always Worked, and Will Continue to.
You can’t shut off your ears. This, in the advertising world, is known as an intrusive quality. It’s also known as one of the most valuable traits of any copy or campaign, and a core reason audio marketing has been so dominant - and will continue to be.
3 Realms of Audio Marketing, the Best Small Business Strategy for 2023
Audio is dominating the consumption, marketing & business landscapes; and it’s only going to grow. We have the data to prove it, so let’s parse it out across three popular realms.