Munger states “It is remarkable how much long-term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.”

At first hearing, it almost sounds like a no-duh. But be honest with yourself - how many times have you asked “what would a foolish person do” in XYZ scenario you’ve encountered? It’s a small but powerful re-framing of optimal thought. And advertising has lessons reflecting this same principle, all over the place.

Google, just like most platforms, changes on a daily basis. In fact, it changes approximately 12 times a day. Learn how to keep up with the ever-changing world of Search Engine Optimization, often referred to as SEO.

Intrusiveness is the overarching reason radio ads can be so memorable. But there is a collection of unique abilities the medium possesses that will have you standing above your competition. Let’s sift through them.

Something distinct about this inflation cycle is its illumination of a special tool that will fuel the future of advertising - audio. So let’s explore the audio realms, and how advertising will function within them for the upcoming years.

Getting “under the hood” is important in all walks of life - not just automotive maintenance.

If by some chance you’ve not heard it, it just means what’s really happening underneath the surface. Relationships, work, diet, mental health, and yes, your vehicle - benefit immensely from occasional under the hood inspections.

Your advertising can also be assisted by a tune up from time to time, thanks to modern technology - like the collection listed below!

How to market your business in a slow season and take advantage of the newly found time you have on your hands.

I posit that it’s not our attention spans getting shorter; it’s all that is in dogged pursuit of them. This is why great copy must, for whatever reason, stop people. In their tracks, out of their train of thought, and into your subject.

Google Analytics can help you gain vital data about your business, your website, and most importantly, your customers. Best of all, it’s not even you that has to do the intense focusing. It’s a tool.

In the 21st century, the website is to business as New Year’s Calling was to romance. And just like many bachelors were surely committing a plethora of errors over a beautiful coffee table that would now fetch upwards of $20k on Antiques Roadshow, many businesses are making catastrophic errors on their website. The bachelors didn’t get the girl, and the businesses, don’t get the customer.

TANSTAAFL applies to medicine, relationships, home & auto purchases, diet, finance and so much more. And it can often apply to business, and marketing in particular, what with tech and analytics galore. However it doesn’t have to, if you’re savvy enough with your marketing.

Audio is dominating the consumption, marketing & business landscapes; and it’s only going to grow. We have the data to prove it, so let’s parse it out across three popular realms.

2021 saw record-shattering numbers in retail sales alone. And even despite fears of a recession, Black Friday and Cyber Monday sales for 2022 were respectable at worst, shockingly high at best. Bottom line, no matter the size of your business or operation, the holidays are a consumer party you do not want to miss out on. So let’s discuss what you can do to ensure you take full advantage.

Branding can span everything from videos and magazine ads of a simple logo, to company culture and C-Suite tweets. It plays a vital role in whether or a not a business - of any size - can accomplish the #1 feat - standing out.

These five examples will feature big brands with bigger budgets - but there is a wealth of knowledge to be drawn from their tactics for small business to stand taller than their competitors. Let’s dive in.

Sometimes, small business strategy can feel like a coinflip in terms of where to direct attention. But grasping a key difference between two often misunderstood arenas - marketing and advertising - will inform you, lighten your load, and generate sales in one fell swoop. Let’s break it down.

That success is what allowed us to give back. How? By offering up to 50% off your advertising on the best radio stations in Boise.

We started it last month, but our inventory has been filling up faster than you can AM/FM, so this is your last chance to take advantage. We repeat, only three weeks remain to…

We have previously explored why radio advertising is brilliant for small business strategy overall.

Today, we narrow the spotlight onto the roles regions play, and the potency they can bring for businesses that use the radio to advertise. Oh, and there’ll be plenty of details on our incredible discounts to advertise your small business on the top stations in Boise. Let’s get to it.

We recently made the news, this time for more than just our radio ratings.

We believe in good local radio so much that we bought the company, as explained by BoiseDev here.

That’s right, 100% employee ownership. And we wanted to celebrate what has allowed us to achieve this - businesses just like yours! And we figured what better way to celebrate than a Client Appreciation Sale with crazy good rates.

Here’s the full breakdown on digital, website, and radio terminology to help you stay on top of today’s marketing world. Sound smarter in 10 minutes or less!

Radio is trustworthy.

People often return to tried and true methods when new and “improved” iterations arrive. But how well are waterbeds doing?

A great tool makes an astonishing difference in completing a goal. In the world of small business, you need great tools for a newfound requirement in the 21st century - content. Content’s messy, ever-changing, labor-intensive and often a timesuck. But the right strategy with the right tool, makes content a catalyst for boomin’ business.