Learn about the science behind why we emotional connect to certain content, ads, and messaging. We’ve got all the tips you need to make your next creative the best it can be.

Make your brand’s event marketing as good as Apple’s. With radio promotion, you can reach a targeted and specific audience who are the ideal candidates to be your future customers. Here’s how it works.

Radio reaches 84% of adults who plan on looking for a job within the next year. Think about that metric! It accounts for not just those currently out of work, but even those with jobs who just have their ears open to other options.

What is more powerful for your marketing? Audio or video? We aim to answers these questions and more for your business marketing strategy.

“Decision paralysis” is widely accepted to be plaguing most of us in our age of abundance. And when it comes to advertising, small businesses are just as inundated with choices. What’s hot? What’s economical? What’s meant for my product or service?

Here’s a full explanation of the Metaverse, how it may affect your business marketing, and whether or not it really is the future of the tech space.

The Idaho State Broadcasting Association just privately announced its three finalists for the 2022 “Best in Broadcasting” Local Commercial Production: Best Commercial award. Iliad Media Group is thrilled and honored to be one of them!

With all the new tech options out there, marketing your business can get pretty confusing. Here’s all the info you need about AI copywriting, chatbots, and the future of marketing with humans and robots.

Advertising is crucial, yet futile if not delivered masterfully. A 5 is no more memorable than a 2. Maybe you have the time, creativity and experience to knock out your own marketing while actually running your SMB. But would you rather “knock it out”...or blow people away and watch sales skyrocket?

Google Analytics is changing. Get all the information you need to continue marketing your business at the highest level. Whether it’s a big or small business, we’ve got advice for tracking viewers, marketing to your future customers, and staying on top of the digital marketing space.

For SMBs, inflation ain’t fun. But by taking its signal to up your operation’s efficiency, you can zig when your competitors zag. They’ll be fearful, wanting to avoid spending a single dollar on advertising. and you can plant your flag on the advertising goldmine that is local radio.

Stories entice us, they move us, and can leave us feeling compelled to act. In Mona Lisa’s case, “act” means traveling to Paris only to stand in line for three hours, only to be crammed in a sea of people, cameras and gasps.

That’s the power of stories, and it has introduced a new era within business and advertising. Because what business doesn’t dream of enticing customers and compelling them to act?

Operating a small business is an admirable undertaking. Advertising is a crucial complement to it. Putting the two together, specifically on the radio, is like peas and carrots AND peanut butter. Here’s five reasons why.

All the steps to get your small business at the top of any local search. From keyword tips to content planning, Google Business Profiles to features and benefits, we’ve compiled everything your business needs to get found.

It’s no easy feat to find your target audience as a small business owner, but there is one aid that’s mighty close to a golden ticket - the radio. It’s efficient, it’s entertaining, but most of all, it thrives on reaching just the people you want - locals. Here’s how.

Radio is the best medium to get heard locally, especially when you have the top-rated stations we do at Iliad Media Group. And we want to celebrate it by partnering with you by finding the right demographic that will work with any budget.

We at Iliad Media Group are honored and proud to have three radio advertisements nominated! In fact, one of our clients we advertised in a nominated spot just scored an enormous win on NBC’s Shark Tank. Talk about momentum!

“Be greedy when others are fearful, and fearful when others are greedy”.

It’s the most famous quote from the most famous investor alive, Warren Buffett. And it contains Grade A wisdom for business owners battling inflation.

One of the most significant advantages held by radio advertising is its ability to get the same exact valuable information social media companies can (or could)...without the shady tracking or monitoring of specific users (listeners).