People are watching and scrolling less, and listening more. And yet, audio marketing is where electric cars were a decade ago. Very much present but sort of mysterious…and that’s what makes its future so bright.

We humans, we’re mighty imperfect. We have limits, shortcomings, and sorry Nike, we’re just not able to do everything.

Not the case with A.I. It’s helping cars, medicine, cleanliness, and yep, even trash. Best of all, here are the ways artificial intelligence can be a force for small businesses.

‘Tis the season to be jolly, and a great ad campaign should make consumers that and plenty more. To celebrate the season of giving, we thought we’d highlight some of the finest Christmas advertising in history - along with some commentary on what small business owners can draw from it.

You don’t have the time to research everything, you just need the answers. Here’s why you should advertise on the radio, where you should do it, and with who.

What will this rebound entail? What can small businesses do to not just survive, but thrive? Let’s dive into the nooks, crannies, and massive mysteries facing the future of small businesses.

Data-lead decisions are the best way to feel confident with your advertising. Learn all about radio and how to ranks up with other platforms.

It’s never been a better time to advertise locally on radio broadcast.

“Centuries went on and the presence of stories just kept expanding, into Renaissance artwork, the novel, still photography, Chaplin films, concept albums and of course the Desperate Housewives series. “

Things make impressions on us. And in the world of 21st-century business, there is no more impactful impression than a website.

Here in the Boise boom, we know first hand that radio is defined by local people, stations, talent and businesses. And it’s why radio advertisements are at worst potent, and at best can transform a business.

If you are wondering how the pandemic has affected radio, the answer, in terms of listenership . . . not much!

When I wrote the outline for this post last week, my intention was to write 5 relevant tips for local businesses. But after a long day working through our Boost Idaho Businesses campaign, I've decided to shift my message. Here are five wonderful things I got to encounter today.

In moments of uncertainty, it can be comforting to hunker down and press on with what is familiar to us. We think we’ve been here before and we know how to handle it. Whether in our personal lives or our professional ones, we made a plan, and it’s time to stay the course and ride out the storm. But, what if staying the course no longer works for the moment we find ourselves in?

Let’s be honest. No one prepares their business for something like this; unless you’re Alex Jones. But for all us small businesses, this is no laughing matter. There are things we must still pay for - employees, loans, rent costs, insurance, inventory . . . you get the picture. It isn’t easy staying top of mind with our customers, especially during a time of crisis. Here’s five ways you can reach your clients right now.

I’ve been filling my extra time this week thinking ahead for our community and for the businesses my company serves.  A lot of these business owners have been our partners for years. They’re essentially our neighbors.

Image Credit: Jess Stockham