Twin Falls Marketing, Advertising, and Business - September 2023
Are we actually saying goodbye to summer after what felt like twenty minutes of it! Considering football is here, it seems so! And there are just as many newsworthy developments in our neck of the woods, including a huge new internet service provider, a profile of a legendary local business, and some eye-popping new data on Twin Falls growth…and what it could mean for government, businesses, and people of all kinds. Let’s explore deeper, before highlighting some intriguing macro trends.
Twin Falls Business News
Major Fiber Internet Service Launch Underway
TDS Communications LLC is aiming to change internet service in the Magic Valley, and has officially started doing so. After commencing development last year in Twin Falls, Burley, Jerome and Hayburn, the company officially connected Magic Valley customers a couple weeks ago. The full scope of the installation should mean over 30,000 addresses gaining access to TDS fiber service. The company has also made early strides in supporting the community, through support to the Boys and Girls Club alongside various STEM-related programs.
86 Years of Candy-Making Excellence
1937. That was the year Frederickson’s Fine Candies began selling delectable treats. And to this day, it’s owned and operated by the same family. KMVT explored the historic candy shop and the legacy it’s already established for the Magic Valley. You can find them - and snack them - at 309 Hansen Street East.
New Data on Twin Falls Growth
Some recently published data proves the Magic Valley remains a hot spot for new residents and of course, businesses. Since the year 2000, Twin Falls’ expansion has eclipsed 50%. The biggest drawback? Housing affordability, as the median cost for a home in Twin Falls hovers around $366,000. The city is confident it can right that issue, along with concerns about crime that a population boom can bring. As for businesses, the thought tends to be the more, the merrier, as long as infrastructure can support the growth.
Radio, Advertising & Marketing
National Radio Day Brings Exciting Data & Studies
The Pew Research Center shared some fascinating insights pertaining to radio listeners, and the industry as a whole. The publication was a result of National Radio Day, which occurred on August 17. Perhaps most notable is that nearly eight in ten Americans aged 12 and older listen to terrestrial radio in a given week.
BMI & Radio Advertising Bureau Help Female Radio Execs Rise Through the Ranks
BMI is an enormous agency, and the largest music rights organization in America. And this big company does big things, like their annual Rising Through the Ranks program. The two-day process provides training, connections, and resources that empower women to take the next step in the radio & media industries. Not to mention, huge performances every year. Talk about radio defying pessimism that it’s dying!
Could Audio Ads Outperform Video?
The term Web3 may be confusing to some, but at its core, it’s what many believe to be the next wave of the internet. And according to a new study by Dentsu, a titan in macro advertising trends, audio is positioned to dominate other mediums when that next wave arrives. Specifically, brand recall stood out as the primary motivation behind audio’s projected dominance.
The Best Advertising in Twin Falls
What better time than now to capitalize on the Magic Valley’s growth, and what better way than on the top radio stations? Iliad Media Group helps local businesses be heard on the radio and found online with stories that make customers eager to buy. We’ve had a library’s worth of success stories, and would love for you to be our next. So let’s chat, and make the sales hot, even while the temperatures drop.
