Twin Falls Radio, Advertising, & Marketing - January 2023
Happy New Year Twin! We’ve got a full load of fascinating developments to cover across local businesses, and macro-level business trends. In fact, Iliad Media Group has their own big news - FREE RADIO ADVERTISING FOR YOU. That’s right, we employee owners had such a successful 2022, we want to give back to our local businesses by offering one free week of radio advertising for every two that you buy. Oh, and these aren’t just any stations; rather, they’re the top-rated ones.
Now let’s get to all the happenings across our lovely region and state.
Twin Falls Advertising & Business
Wedding Gowns Don’t Have to Cost Thousands
There’s always a lot of talk about disruption in certain fields, right? Education and technology are examples.
But what about the exorbitant cost of wedding dresses? One Twin Falls business is doing their absolute best to disrupt the gown industry, and you can enjoy unbelievable sales this very weekend. KMVT covered the whole story on their television program.
New Ownership for Two Staple Twin Falls Restaurants
No sale is ever easy. But when it involves a family-run operation that’s lasted over 100 years, it’s a truly life-changing decision, and one made by Steve Soran.
Mr. Soran was the owner of Depot Grill alongside the Turf Club. The latter will be purchased by the founders of Homestyle Direct, while their children will be purchasing Depot Grill. The four owners have collectively said there won’t be any significant changes to the landmark eateries.
Silicon Valley 2.0 in Twin?
Idaho Business Review broke the scoop on how a “problem-solving agency” known as Desert Creative Group could massively change Twin.
The consulting firm that fosters growth for various organizations is teaming with the South Central Small Business Development Center to build Downtown Wheelhouse, an entrepreneurial hub for CEOs in the earliest stages of their startups. Exciting times for the growth of the Magic Valley and potentially all of Idaho.
Radio, Media & Business
Inflation Everywhere, but Radio Hurt Less
ECI Media is a global leader in media auditing services, and they just released an inflation report as the buzzwork continues its dominance in economic and business news cycles.
Long story short, radio hasn’t just been a smart play for businesses in cash-sensitive times - all indicators are that it will continue to be. It’s worth noting that television has been hit the hardest by inflationary costs.
Stay Relevant by Staying on Top of Innovation
Forbes recently penned a terrific piece that would serve anyone in business leadership or advertising. “How Advertisers Can Stay Relevant In An Age Of Streaming Audio Influence” showcases the power, data, and projections of audio, content availability, and the duo of reach and distribution.
While the upside is tremendous, the competition is just as steep. The results you want will be drawn almost exclusively from the work and creativity you put in.
Twin Falls Business Among 12 in Idaho Set to Receive USDA Grants
The Renewable Energy boom shows no sign of slowing.
The United States Department of Agriculture awarded 12 renewable energy grants, totaling roughly $540,000, to businesses across the state of Idaho. Among them is Blue Lakes Properties, a small real estate company in Twin that owns a car dealership. Their use of their $45,000 grant will be installing a solar electric roof-mounted array. Also benefiting from the grants are crop producers Patricia & Darrell Funk.
The Best Advertising in Twin Falls Starts Here
If there’s one word to summarize the start of 2023 for the Magic Valley, and heck all of Idaho, it’s growth. And, in more ways than just population.
If you own a business, it’s time to make hay while the economic and population sun shines! Iliad Media Group offers the top-rated stations, tuned in to buy the most engaged listeners in the Magic Valley. So let’s tart the easy journey to booming sales.
