Twin Falls Radio, Advertising & Business - September 2022
Wait, September? Really? The month of football? The month before Halloween? It’s crazy, but it is. Let’s dive into serious Twin Falls news regarding growth and real estate, while exploring insightful developments in the world of radio & advertising.
Twin Falls Business News
To Make Historic, or Not?
Big business might help a region’s revenue, but some Twin Falls residents see downside.
They want to officially make a downtown neighborhood a historic district, while the city is lukewarm at best about the idea. Kate Lopez represented The Friends of the Avenues recently at a council hearing.
“Our city is becoming Walmart and Target, and every other homogenous business in the world. Where it’s not like that is downtown.”
Boise State Public Radio has the full story on battle, the likes of which is ongoing in dozens of mid-size and large cities across the country.
Poindexter’s Returns from Radio Rondevoo Fire Damage
You may recall the April 12th Radio Rondevoo fire. Poindexter’s costume shop, adjacent to it, certainly does. While the fire itself inflicted damage, the larger amount actually came from the water damage from the numerous fire trucks that worked aggressively to prevent the fire from spreading. But it’s back, and eager to welcome the community back in its doors!
Business is Booming…but Could be a lot More
Commercial real estate in the Magic Valley mirrors residential; many people want it, but have little from which to choose.
J.J. Shawver of the Twin Falls Chamber of Commerce says many people want to start a business in the valley, or expand in it. Inflation is certainly a factor, leaving optimism that in 2023 and beyond - assuming it levels off - real growth could occur.
Twin Falls Radio, Audio & Advertising
Football Nears, and Radio is a Proven Way to Get a Huge Demographic
Inside Radio published a fascinating piece on the African-American demographic, particularly as it relates to new data on their enthusiasm for the airwaves, and sports. Most fascinating perhaps is the heavy exposure to radio skews younger, which is contrary to typical age & listening demographics.
Massive Study, Bigger Results
Taking an even more broadened view, two separate data agencies ran an enormous study analyzing 1,002 campaigns for 463 brands across 14 sectors. Here are just a handful of takeaways:
AM/FM radio creates future demand by increasing awareness and building positive brand sentiment.
Auto, B2B, travel, CPG and telecom have the greatest increase in advertising recall: The average brand experienced a 49% increase in awareness due to AM/FM radio advertising.
The best-performing campaigns place an emphasis on creative consistency: Eight of the top ten creative attributes relate to consistent audio elements such as music, slogan, brand characters, or sonic brand.
What an exciting time to wield the power of radio. We should know, as Nielsen’s 2nd-quarter ratings established Iliad Media Group as the most powerful source for small business advertising around. If your small business wants to use the power of audio to gain a bigger audience and increase sales, let’s chat.
