Twin Falls Market Insights

The Types of Audio Marketing, Which are Useful, and Which are Essential

The Types of Audio Marketing, Which are Useful, and Which are Essential

7.9%.

That’s the projected CAGR (compound annual growth rate) of the global earbud & headphone market.

For the full year of 2022, the market was worth $22.3 billion. A 7.9% CAGR would have it at 35.2 billion by 2028.

People are listening. A lot. And it’s why audio marketing is still in its infancy of popularity.

Read More
Twin Falls Radio, Advertising, Marketing, & Business - November 2023

Twin Falls Radio, Advertising, Marketing, & Business - November 2023

Who’s ready for that time change? One coffee chain known for a fall-friendly favor sure is, and they’re even opening up an additional Magic Valley location to do so. Plus we’ve got some exciting international news involving Twin, along with some fascinating radio & advertising studies. Let’s dive in!

Read More
7 Best Holiday Advertising Ideas to Boost Business

7 Best Holiday Advertising Ideas to Boost Business

The holiday season is a magical time of the year when people are in high spirits, methodically pursuing that evasive perfect gift, and planning festivities and menus alike. For businesses, this presents a golden opportunity to boost sales and connect with their audience through effective holiday advertising.

Read More
The Best Podcasts to Help Small & Medium Business Owners

The Best Podcasts to Help Small & Medium Business Owners

What a boom of business podcasts. And what a valuable resource for business owners, enabling them to improve their leadership skills, staff management, and sales results. To help save time, here is a curated list of top tier podcasts for small business owners, complete with commentary and recommended episodes.

Read More
Twin Falls Marketing, Advertising & Radio - May 2023

Twin Falls Marketing, Advertising & Radio - May 2023

Spring in the Magic Valley is rich with events. We’ve got multiple businesses using their operation to help the homeless, and even bees & butterflies. We’ve got some staggering new data on where businesses should advertise as the COVID pandemic continues to slow. And, we even have Farmers Market details! Let’s get to it.

Read More
Storytelling: The Ultimate Advertising Hack for Your Small Business (Copy)

Storytelling: The Ultimate Advertising Hack for Your Small Business (Copy)

Despite this long history of storytelling, it wasn't until the early 21st century that businesses began to realize the power of storytelling in branding, sales, and engagement. However, many businesses are still not using the right stories to connect with their audience.

Read More
The Best Twin Falls Marketing, Advertising, Radio, & Businesses - March 2023

The Best Twin Falls Marketing, Advertising, Radio, & Businesses - March 2023

Hello and a very happy March Twin! We’ve got some major developments across the Magic Valley, and the entire advertising and business landscape. A great new eatery is warmly welcomed in Twin. The Lava Ridge Wind Farm project gets an update, and arguably the biggest audio research study of the year releases massive news. Let’s get to the bottom of it all.

Read More
Twin Falls Marketing, Advertising, & Business - November 2022

Twin Falls Marketing, Advertising, & Business - November 2022

On top of our Client Appreciation Sale, there is a wave of news & developments spanning radio, business and advertising. In The Magic Valley, we’ll touch on a specific automotive company that’s booming like few others, and how across the nation, audio may define the future of marketing. Let’s get to it and see how our region is growing!

Read More
Twin Falls Radio, Advertising & Business  - September 2022

Twin Falls Radio, Advertising & Business - September 2022

September? Really? The month of football? The month before Halloween? It’s crazy, but it’s true. Let’s dive into serious Twin Falls September news regarding growth and real estate, while exploring insightful developments in the world of radio & advertising.

Read More
Twin Falls Radio Advertising & Business News - June 2022

Twin Falls Radio Advertising & Business News - June 2022

We’d be foolish to not report that three radio advertisements of Iliad Media Group’s were nominated for the 2022 Radio Mercury Awards! Read all about it here before carrying on to the latest and upcoming events in Twin Falls. And it’s a good one, with news both hot (solar) and cold (ice cream).

Read More