Twin Falls Radio, Advertising, Marketing, & Business - November 2023
Who’s ready for that time change? One coffee chain known for a fall-friendly favor sure is, and they’re even opening up an additional Magic Valley location to do so. Plus we’ve got some exciting international news involving Twin, along with some fascinating radio & advertising studies. Let’s dive in!
Twin Falls Business News
Supporting Local Made Easy…and Tasty
It was all e-commerce the past three years for the Meat and Potato Company. Partnering with the Twin-based Falls Company, success was steady to the point of going to physical locations. And it’s now a reality. For the highest quality proteins and produce in the valley, and support of local dollars, this is the place to go”. KMVT has the full story on the growth of Meat and Potato Company.
Starbucks To Open Fourth Twin Spot, #7 for the Valley
If you can’t get enough pumpkin spice but can’t get to the famous place for it enough, maybe you’ll be in luck! The coffee titan is taking over where the former Arctic Circle restaurant is, as confirmed by TOK Commercial Real Estate. The upcoming location will feature a drive-thru, something not standard in every valley location.
The French are Around for Trade Missions
Thanks to the dairy industry, Idaho has a long collaborative history with France. And the recent gathering may be the finest example.
16 businesses and representatives traveled all the way from the European country to Twin Falls and Boise. Read the full story on what was accomplished and what the future may hold for businesses of many kind.
Radio, Advertising & Marketing
New Report: Podcasts Continue Growth, Radio Continues Reliability
Since the pandemic has ended, audio statistics & data are more pure, given that people are at home less than they were the past few years. Edison Research’s latest Share of Ear report shed some fascinating light on various audio realms. Of note was podcasting reaching an all-time high of 11% of time spent listening. Streaming music reported at 19%, which is just barely over half of the leading audio source - AM/FM radio. So much for its death!
How A Massive Company is Using Radio to Gain Television Audiences
Tide, Charmin, Gillette, and Pampers are just a handful of the brands belonging to parent company Procter & Gamble. The mammoth corporation is no stranger to radio advertising, but in recent years it has doubled down on its efforts with a more tactical goal - finding audiences that linear television simply no longer leads to.
What Makes the Best Radio Advertising?
Good advertising isn’t just about standing out or entertaining; it’s about educating and influencing decision-making. A new report from Audacy compresses the nuance of great creative, into 5 digestible parts. Ensure these 5 qualities are present, and you’ll likely ensure greater engagement and higher sales.
The Best Radio Advertising, the Best Results
Those five qualities mentioned above? That’s the tip of the creative iceberg at Iliad Media Group. And there’s no better time to than now to benefit from it, because it’s our Client Appreciation Sale. Absurdly discounted rates to make your business heard on the radio and found online with stories that make customers eager to buy. Simply click the link below, and let’s get to work!
