Twin Falls Radio Advertising & Business News - June 2022
Happy June Twin! We’d be foolish to not report that three radio advertisements of Iliad Media Group’s were nominated for the 2022 Radio Mercury Awards! Read all about it here, before carrying on to the latest and upcoming events in Twin Falls. And there are some good ones, with news both hot (solar) and cold (ice cream).
Twin Falls Business News
Inspiring Story of Growth for a Twin Falls Small Business
From a bad motorcycle accident and a lost job due from the pandemic, to becoming a valued community figure, Tim Graham’s amazing story as owner of Teton Window Cleaning is profiled by KMVT. Most inspiring perhaps is the help Tim has seen not from customers, but other businesses.
Reed’s Dairy Opens Sixth Store in Twin
Just in time for summer temperatures, Reed’s Dairy has brought its delicious products to the Magic Valley as of May 20. The legendary supplier of milk, cheese and ice cream has operated since 1955, with its original location in Idaho Falls. It will be replacing the Canyon Rim creamery. Stop on by (and try the rocky road!)
Construction Underway for Massive Solar Project
Ground has been broken for what aims to be the largest solar operation in Idaho - the Jackpot Solar project. Hoping to be up and running by the end of this year, the solar farm will provide energy to Idaho Power thanks to a 20-year purchase agreement. A whopping 952 acres will be used, while employing as many as 200 Idahoans.
Shoshone Falls After Dark June 3-12
And the light spectacle is better than ever this year, thanks to an upgrade in LEDs, now more capable of handling the huge task. Put on by Southern Idaho Tourism in conjunction with Idaho Central Credit Union, Idaho Power and the City of Twin Falls, the the Shoshone Falls will be glowing until 11 PM each night through June 12. Tickets are selling out faster than the Falls flow, so hurry to reserve!
Radio, Media & Business
Radio Continues its Dominance of Ad-Supported Audio
Edison Research conducted its “Share of Ear” reports for Q1 2022, and the results couldn’t be much more favorable to radio. For “Share of listening to audio sources in a car or truck”, AM/FM radio clocked in at 59%...over three times as much as the runner-up of SiriusXM at 17%. No one denies that podcasts are growing, but they have a long way to go to catch radio behind the wheel, reporting in at 3%.
Good Enough for Home Depot, Good Enough for Any Business
The mammoth retailer has long embraced radio, but for the first time in six months, Home Depot was the single largest advertiser in terms of spot volume. Leaning into Memorial Day specials, the week of May 23-29 saw them run 72, 767 spots. Over all of 2021, they were the fifth largest radio advertiser. Suffice to say given their enormous growth, they are no stranger to the power of radio advertising.;
Radio Advertising for Recruitment
Last month, the Radio Advertising Bureau (RAB) hosted one of its monthly presentations that highlights a specific industry, and it was recruitment’s turn. You must register to watch the full presentation (which you should absolutely do), but some useful takeaways can be read here. The most helpful is radio’s distinct effectiveness at local reach, since odds are prospective hires will be local as well.
Stay cool Twin, and don’t forget to check out the Radio Mercury Awards on June 9. We are ecstatic to have been nominated, but rather than celebrate we want to use it as momentum. So If you or someone you know has a business that wants to outsmart competition and generate more sales through the best radio advertising in town, let’s chat.
